Senior Associate Brand Manager, Content & Connections - Kotex®
About the role
As a Senior Associate Brand Manager, Content & Connections - Kotex®, you'll play a pivotal role in driving brand growth and consumer connection. This role requires a strategic thinker with a passion for storytelling, digital excellence, and cross-functional leadership.
Responsibilities
Help with annual planning and oversee in-year PESO execution across national and retail media, including new brand platform rollout.
Data & Measurement Lead: Partner with Integrated Media Lead to build a data-driven culture across audience strategy, measurement, and reporting.
Shopper & Retail Marketing: Own end-to-end strategy, toolkits, and execution across shopper marketing and partner with our digital commerce leads to drive the retail plans.
Search Strategy Lead: Lead holistic paid and organic search (SEO & AEO), driving performance and optimization.
Digital & Social Commerce: Own TikTok Shop and Brand Store strategy, execution, and performance.
Display Media (OLA): Define strategy and lead execution and performance across display.
PDPs & Brand Stores: Co-lead strategy and execution with Brand Discovery team for PdP and Brand Store, ensuring best-in-class execution and performance.
Budget Management: Owner of Advertising & Consumer Promotions budget and mixer.
Pod Integration: Collaborate cross-functionally to drive more integrated national and retail media plans.
Website: Consult on website strategy and execution, ensuring alignment to campaign narratives and brand standards. Responsible for feedback and guidance on creative assets to ensure brand consistency.
Requirements
Bachelor’s Degree in Marketing/Business related field; MBA preferred.
5+ years previous business experience; brand management or digital marketing preferred.
Familiarity with brand development planning, innovation, and creative ideation processes.
Experience developing digital marketing strategy and activation plans to deliver effective personalization.
Strong analytical knowledge with ability to analyze results and drive actionable insights.
Ability to influence and deliver compelling communication.
Demonstrated positive energy to effectively represent brand internally and externally.
Must be self-driven, not deadline driven.
Experience working with cross-functional groups (e.g finance, sales, operations, planning).
Qualifications
Strategic thinker with a passion for storytelling, digital excellence, and cross-functional leadership.
Experience in brand management or digital marketing.
Familiarity with brand development planning, innovation, and creative ideation processes.
Experience developing digital marketing strategy and activation plans to deliver effective personalization.
Strong analytical knowledge with ability to analyze results and drive actionable insights.
Ability to influence and deliver compelling communication.
Demonstrated positive energy to effectively represent brand internally and externally.
Self-driven, not deadline driven.
Experience working with cross-functional groups (e.g finance, sales, operations, planning).
Benefits
Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions. Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment. Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents. Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events. Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare.