Senior Associate

Company Description

Spark Foundry was built during the most transformative time in the history of advertising and marketing. We deliver everything a traditional media agency has to offer and have grown into one of the world’s most successful agencies by helping brands evolve their marketing by leveraging identity, commerce, artificial intelligence, and more to connect with people. Transformation is part of our DNA. Spark Foundry’s start‑up spirit delivers high‑touch approaches and a never‑ending desire to challenge the status quo. Combined with Publicis Media’s powerhouse soul leveraging connected data assets, advanced AI applications, and investment clout, we “Bring HEAT to Brands.” No other agency possesses the expertise that we do to address today’s most pressing challenges to drive business transformation through media.

Overview

The Senior Associate, Investment is responsible for executing strategies developed by Managers and Associate Directors, including negotiating scatter needs, analyzing the need for AD weight, and implementing allocation and billing tools to facilitate smooth transition from buy to air. Providing training and guidance of the Associates in all aspects of their responsibilities is critical.

Responsibilities

• Negotiate cable purchases
• Create recommendation documents
• Develop and deliver POV/position papers on key issues/opportunities
• Oversee brand allocations and corporate ownership
• Manage Tardiis allocations
• Oversee billing discrepancies
• Check that schedules are inputted correctly
• Create documents for Mission Control
• Review/assist in post‑buy analysis
• Analyze ADU packages

Qualifications

• 1+ years of traditional media buying expertise, national broadcast preferred
• Experience with media buying tools such as Prisma (preferred)
• Strong quantitative skills, including analytical abilities and math proficiency
• Solid verbal and written communication skills
• Acquisition and branding background with familiarity/proficiency in Mediaocean, MBox, Nielsen Net Rating, Comscore, AdRelevance, eMarketer, Forrester, etc.
• Experience with third‑party ad measurement and traffic tools (e.g., Integral Ad Science)
• Proficiency in PowerPoint, Excel, and Word
• Demonstrated critical thinking and problem‑solving abilities
• Ability to work successfully with teams, handle multiple projects, and meet tight deadlines under pressure
• Detail‑oriented and able to produce accurate work
• Leadership skills

Benefits

• Medical, dental, and vision coverage
• Disability insurance
• 401(k) retirement plan
• Parental and family care leave
• Family‑forming assistance
• Tuition reimbursement
• Flexible time off

Compensation

USD $50,065.00 – $73,944.00 annually. Compensation will be determined based on the skills, qualifications, and experience of the applicant, as well as the requirements of the position. The range may be modified at any time in accordance with applicable law.