Senior Associate A.D. for Revenue Generation (HR title: Associate Director of Athletics)
Southern Methodist University · Dallas, TX · 3 wk ago
Human ResourcesFull-time
About the Position
This role is an on-campus, in-person position. In collaboration with the Deputy A.D./Chief Marketing and Revenue Officer, the Senior Associate A.D. for Revenue Generation will assist with the implementation and execution of key strategic revenue generation initiatives across the department.
Essential Functions
- Oversee Ticket Sales and Ticket Operations to create a data-driven approach to sales and retention strategies.
- Spearhead pricing strategies, including but not limited to, dynamic single-game and season ticket pricing.
- Lead digital marketing efforts for revenue generation.
- Identify and strengthen third-party partnerships to enhance and elevate revenues, attendance, and fan and community engagement.
- Serve as the primary contact for Learfield Amplify, RevelXP and Aramark day-to-day contacts.
- Oversee other revenue generation areas such as premium seating and spaces, parking, boulevard/tailgating packages, ticket fees, concessions and special event rentals to maximize revenue in these categories.
- Other projects and duties to generate new revenue for the department and sport oversight (pending experience).
Position Requirements
Position requires regular evening and weekend work, as well as occasional travel for competitions and events.
Education and Experience
- Bachelor’s Degree Is Required.
- Master's Preferred.
- A minimum of seven (7) years of work experience across revenue generation units in a collegiate athletics department is required.
Knowledge, Skills and Abilities
- Candidate must demonstrate strong interpersonal and verbal communication skills, with the ability to communicate broadly across the University and develop and maintain effective relationships with a wide range of constituencies.
- Must also demonstrate strong written communication skills.
- A strong customer service orientation is essential.
- Candidate must possess strong problem-solving skills with the ability to identify and analyze problems, as well as devise solutions.
- Must also have strong organizational, planning and time management skills.
- A strong focus on attention to detail and strong project management skills are essential.
Physical and Environmental Demands
- Sit for long periods of time
- Reach above shoulders
- Walk for distances
- Carry/lift 25 lbs.