Senior Art Director - DTC Pharma

Responsibilities

• Lead the visual development of comprehensive 360-degree marketing campaigns, ensuring a cohesive and high-impact visual narrative across all integrated touchpoints, from digital to traditional media.
• Drive the visual strategy and design for social media platforms, creating highly engaging, platform-native content (static, motion, and video assets) tailored to Direct-to-Consumer (DTC) audiences.
• Translate complex medical data and brand strategies into compelling, consumer-friendly visual stories while strictly adhering to FDA regulations, legal guardrails, and fair balance requirements.
• Partner closely with Copywriters, Creative Directors, and Account teams within the agency setting to brainstorm, refine, and pitch innovative creative concepts that align with the client’s brand goals.
• Oversee the visual execution from rough concept sketches and storyboards through to final production assets, guiding production artists and motion designers to ensure pixel-perfect, compliant delivery.

Qualifications

• Education & Experience: Bachelor’s degree in Fine Arts, Graphic Design, Advertising, or a related discipline (or equivalent practical experience), combined with 5+ years of art direction experience within a pharma advertising agency setting.
• Vertical Expertise: Proven experience working on Direct-to-Consumer (DTC) pharmaceutical brands, with a strong portfolio.
• Campaign & Platform Mastery: Deep experience developing 360 integrated campaigns with a heavy, proven emphasis on modern social media strategy, format requirements, and audience engagement trends.
• Technical & Design Skills: Advanced proficiency in Adobe Creative Cloud (Photoshop, Illustrator, InDesign). Figma, motion graphics software (After Effects), or video editing tools is highly preferred.