Senior Analyst, Programmatic

About the Company

At Publicis Collective, we know tomorrow’s challenges won’t be solved by today’s solutions. It’s why we support our teams with the resources and tools they need to continue redefining the future of marketing. Clients rely on us to lead the way in connecting media, data, technology, and teams by what matters most—business outcomes. As consultative practitioners, we are catalysts for business growth and innovation, serving as an incubator for high-performing talent and a launchpad for ideas that push boundaries.

As part of the global Publicis Media network, we’re backed by the power, scale, and benefits of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms. Our approach is centered on three core values: curious (going beyond the brief to deliver exceptional outcomes), open (valuing diverse perspectives and new ways of working), and driven (ambitious, rigorous, and resilient in pursuit of excellence).

If you're a collaborative and enterprising practitioner with a passion for media and a desire to make a real impact, we want to hear from you.

About the Role

The Programmatic Senior Analyst owns strategic planning and campaign execution for an assigned client. This position is both strategic and tactical, requiring the Senior Programmatic Analyst to independently generate strategic insights for campaigns and implement them with the support of Programmatic Analysts. The role involves training Programmatic Analysts on client-specific requirements, providing expertise in optimization strategies, and guiding best practices for client communication.

The ideal candidate will have prior online trafficking and campaign management experience, strong analytical and communication skills, and experience with bid management platforms and active campaign optimization.

Responsibilities

• Execute, manage, and optimize online media campaigns and programs for agency clients (e.g., auction/exchange-based performance media, audience-based buying, remarketing campaigns) both independently and in support of Campaign Managers.
• Demonstrate diligence, attention to detail, and adherence to programmatic best practices throughout the full programmatic campaign lifecycle.
• Maintain and organize campaign-specific materials in the team’s shared document repository.
• Handle daily campaign maintenance, including internal questions regarding tracking and status of various campaigns.
• Assist in the development of client-facing campaign performance reports.
• Contribute to the assessment of inventory availability and the formulation of proposals for new client opportunities.
• Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch.
• Traffic campaign tags into ad exchange environments.
• Oversee the campaign QA process to ensure accurate campaign implementation, pacing, and performance.
• Provide monthly auditing reports to Agency partners and actualize bill/pay systems when applicable.
• Participate in regular knowledge-sharing sessions to share and learn new strategies for optimizing and enhancing campaigns.
• Work with technology partners to secure support for daily campaign management and implementation questions.

Requirements

• 1-2+ years of programmatic experience working with RTB, DSPs, ad exchanges, ad servers, verification partners, and other supply platforms.
• Working knowledge of technologies such as Google DV360, The Trade Desk, Amazon DSP, and Google CM360.
• Understanding of traditional and interactive media planning elements.
• Resourceful, curious, and motivated individual with the ability to work independently as well as in a team setting.
• Strong analytical, mathematical, organizational, and communication skills.
• Project management and time management skills.
• Proficiency in Microsoft Office Suite with an intermediate to advanced understanding of Excel.

Benefits

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent, including:

• Medical, dental, and vision coverage.
• Disability and 401K plans.
• Parental and family care leave.
• Family-forming assistance.
• Tuition reimbursement.
• Flexible time off.

Temporary roles may be eligible for participation in our freelancer/temporary employee medical plan and 401(k) plan after meeting certain criteria.

Pay

Compensation Range: USD $60,800.00 - USD $80,000.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Compensation will be determined based on the skills, qualifications, and experience of the applicant, along with the requirements of the position.