Senior Analyst, Paid Social

Overview

The Senior Analyst, Paid Social is responsible for leading the success of client-paid social media campaigns by providing thoughtful leadership on campaign strategies and optimization, building strong relationships, and establishing clear lines of communication with clients, partners, and internal staff members.

Responsibilities

• Use analytical and problem-solving capabilities to ensure flawless campaign execution to meet and exceed stated client objectives
• Direct bid strategy, campaign optimizations, and reporting for paid social media campaigns
• Oversee budgets and flighting for all self-service platforms
• Manage rate tracking, benchmarking, planning costs, and overall budget for client accounts
• Forecast around audits and campaign analytics
• Assist the Manager and greater team with overall strategy and recommendations
• Serve as a mentor to Analysts and available for ad hoc questions and training

Qualifications

• 1-2 years of paid social media experience required
• Demonstrated experience buying and planning across multiple platforms including Facebook, X, Reddit, Snapchat, TikTok, Yelp, Uber Eats, Doordash, Instagram, and Pinterest
• Experience working in a client-facing capacity
• Experience using paid media to complement earned media campaigns and meet business objectives
• Proficiency in MS Office with specific strengths in Excel and PowerPoint
• Able to work independently and balance multiple tasks
• Genuine interest in the digital media space and enjoys staying up-to-date on industry trends

Pay

USD $60,800.00 - USD $93,600.00/Annually. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position.