Senior Analyst, Paid Media Analytics

About the role

NASCAR seeks a talented professional to join in the position of Sr. Analyst, Paid Media based in either our Daytona Beach, Florida or Charlotte, North Carolina office.

Responsibilities

• Collaborate with Media & Product Marketing to develop the measurement, analysis, and optimization of our paid media campaigns across traditional and digital channels
• Work closely with our agencies to ensure our paid media investments are delivering maximum impact through data-driven decision-making
• Continuously monitor media / advertising campaign performance including campaign structure, media selection, and creative performance
• Develop and implement analytical frameworks to evaluate paid media campaign performance across multiple channels
• Lead the measurement of KPIs, conversion tracking, and attribution models to accurately assess campaign success
• Collaborate with media agencies to provide insights that inform campaign strategy, targeting, and budget allocation
• Liaise with other marketing analysts to understand the interdependence and overall impact of various initiatives
• Utilize tools such as Customer Journey Analytics, Tableau, and platform-specific dashboards to create comprehensive reports
• Conduct deep-dive analyses to identify trends, opportunities for optimization, and areas of underperformance
• Support A/B testing and experimentation efforts to improve creative, audience targeting, and bid strategies
• Stay current with industry trends, new features, and best practices in paid media and analytics tools

Requirements

• Bachelor’s degree (B.A.) from a four-year college or university
• Minimum of three (3) years of experience in direct-to-consumer lifecycle and/or digital channel marketing operations and analytics
• Minimum of two (2) years of direct experience with analytics and marketing automation tools, with Adobe suite experience (Journey Optimizer, Analytics, Customer Journey Analytics) preferred
• Strong written and verbal communication skills required, with an ability to earn trust with internal and external stakeholders
• Strong attention to detail, with an ability to successfully test and ensure marketing campaign integrity prior to launching
• Strong capabilities in data manipulation and visualization. SQL, Python, or experience with BI tools (Tableau, Customer Journey Analytics) are highly preferred
• Ability to analyze the effectiveness of paid media marketing channels, contextualize results against broader business performance, and make data-driven decisions
• Proficient in using SQL to perform data joins, aggregations, and subqueries for business operations
• Excellent project management and organizational skills with high attention to detail
• Proficiency in PowerPoint and Excel, with an ability to present concise and clear information on lifecycle campaign performance
• Self-motivated, proactive, and passionate about sports and marketing