Jobs · Business Development · Texas

Senior Analyst, Meta Search Engine (Bangkok Based, Relocation provided)

Agoda · Dallas, TX · 3 wk ago
HybridBusiness DevelopmentFull-time
We need to produce HTML fragment with sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections if posting has real specific content. We need to parse the posting. The posting includes: - About Agoda (company description) - maybe "About the role"? Actually "About the role" is a heading for description of role. The posting includes "Get to Know Our Team: The Performance Marketing Team... includes description of role. Also "In this role, you'll get to:" list of duties. So we can have sections: About the role (maybe a paragraph summarizing role), Responsibilities (list of duties), Requirements (maybe education and experience), Qualifications (maybe similar), Skills (list of skills), Benefits (relocation package mentioned), Pay (none), Schedule (none). Also location: Bangkok, Thailand, open worldwide, relocation package. We must not repeat job title as heading. No Job ID. We must remove boilerplate: hiring process guidelines, social media links, EEO, disclaimer, etc. We must preserve all substantive information. Let's extract substantive content: Company description: "At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world. Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide. No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us. This role is based in Bangkok, Thailand, and is open to candidates worldwide. We offer a generous relocation package to ensure a smooth transition to living and working in Bangkok." That's about the company and role location. Then "Get to Know Our Team: The Performance Marketing Team of Agoda is a world leader in online marketing. We are highly data-driven and focused on developing at-scale marketing programs that improve the lifetime value of our customers. Our team is a blend of the bright analysts, marketing strategists, and data scientists in the world. We foster a great learning environment where you will be able to learn and grow by working closely with experts from a variety of backgrounds from all over the world. With Performance Marketing, MSE is a business development and marketing role within Agoda’s marketing department. It involves working with online vertical search advertisers (Meta Search Engines) to drive hotel booking sales." Then "In this role, you'll get to:" bullet list: - Own and manage marketing spend with large Meta Search Engine (MSE) partners - Independently manage your accounts - Manage the commercial relationship with MSE partners, including commercial terms, bidding and pricing strategies, and technical implementation - Decide in coordination with the Bidding and Pricing teams strategies that deliver expected ROIs and revenue growth - Track detailed performance/KPIs and deliver regular data-driven actionable insights to improve results - Succinctly communicate the results, ideas, and business statistics with different stakeholders - Ensure the advertiser implements the right Agoda APIs and related technological innovations - Be immersed and intimately familiar with the entire booking funnel including the user experience and conversion drivers between the advertiser and Agoda - Build long term relationships with advertisers that foster new opportunities and continuous growth in return from advertising dollars Then "What you’ll need to succeed:" list: - Bachelor Degree in Computer Science/Statistics/Math or Engineering or Economics and Finance - Business development and/or account management track record with experience in online marketing - Fluent in English with strong communication skills (both written and verbal) - Self-motivated person with “Get it done!” attitude - Passionately analytical with strong ability to think logically and excellent problem-solving skills - Proficient in business intelligence tools and data warehouse i.e. SQL, Tableau and MS Excel - Ability to effectively communicate, influence and persuade with different levels of stakeholders (including Senior Management) with proven strong commercial acumen - Ability to represent Agoda with experience in interacting with external senior level executives - Strong analytical and statistical analysis skills to extract insights and recommendations Then hashtags list (ignore). Then "Please review our Hiring Process Guidelines before your interview — click here to learn how interviewing at Agoda works." (boilerplate). Then social media links etc. Then EEO etc. Then disclaimer. We need to decide sections. We have: - About the role: Could combine company description and role description. Maybe a paragraph summarizing role: "The Performance Marketing Team ... MSE is a business development and marketing role..." etc. We'll put that in

. - Responsibilities: The bullet list under "In this role, you'll get to:" => use

  • . - Requirements: Could be education and experience: Bachelor degree, business development/account management track record, fluent English, self-motivated, etc. But many of those are also skills/qualifications. We need to decide distinct sections: Requirements (maybe education and experience), Qualifications (maybe similar), Skills (tools, analytical). However we must avoid thin sections. Perhaps combine Requirements and Qualifications into one? But spec says we can have multiple sections if they have real content. We need to avoid filler. Let's see content: Education: Bachelor Degree in Computer Science/Statistics/Math or Engineering or Economics and Finance. Experience: Business development and/or account management track record with experience in online marketing. Language: Fluent in English with strong communication skills. Attitude: Self-motivated person with “Get it done!” attitude. Analytical: Passionately analytical with strong ability to think logically and excellent problem-solving skills. Tools: Proficient in business intelligence tools and data warehouse i.e. SQL, Tableau and MS Excel. Communication/influence: Ability to effectively communicate, influence and persuade with different levels of stakeholders (including Senior Management) with proven strong commercial acumen. Represent Agoda: Ability to represent Agoda with experience in interacting with external senior level executives. Analytical/statistical: Strong analytical and statistical analysis skills to extract insights and recommendations. Thus we could have: - Requirements: Education + experience (maybe also language fluency). Could be a
      . - Qualifications: Maybe the analytical, problem-solving, communication, representation skills. - Skills: Tools (SQL, Tableau, Excel) plus maybe analytical skills. But risk of duplication. Perhaps better: Have sections: About the role (paragraph), Responsibilities (list), Requirements (education + experience + language), Skills (tools + analytical + communication). Avoid Qualifications if overlapping. But spec says we can include Qualifications if there is real specific content. There is content like "Strong analytical and statistical analysis skills to extract insights and recommendations" which could be qualification. However we can put that under Skills. We need to avoid thin sections: each section should have substantive content. Let's craft:

      About the role

      ... (company description + role description)

      Responsibilities

      • ... list items ...

      Requirements

      • Bachelor Degree in Computer Science/Statistics/Math or Engineering or Economics and Finance.
      • Business development and/or account management track record with experience in online marketing.
      • Fluent in English with strong written and verbal communication skills.
      • Self‑motivated with a “Get it done!” attitude.

      Skills

      • Passionately analytical with strong logical thinking and excellent problem‑solving abilities.
      • Proficient in business intelligence tools and data warehouses (SQL, Tableau, MS Excel).
      • Ability to communicate, influence and persuade stakeholders at all levels, including senior management, with strong commercial acumen.
      • Experience representing Agoda and interacting with external senior‑level executives.
      • Strong analytical and statistical analysis skills to extract insights and make data‑driven recommendations.

      Benefits

      Generous relocation package to support a smooth transition to living and working in Bangkok, Thailand.

      We have no explicit Pay or Schedule info, so omit those sections. Check that we didn't repeat job title. Good. We must not include any boilerplate like hiring process, social media, EEO, disclaimer. We must preserve all substantive information: Did we miss any? Let's verify. From posting: - Company description: included. - Role based in Bangkok, open worldwide, relocation package: included in Benefits and About the role. - Performance Marketing Team description: we included in About the role paragraph maybe need to include that description. Let's incorporate: "The Performance Marketing Team of Agoda is a world leader in online marketing..." etc. We'll add that to About the role. - MSE role description: "With Performance Marketing, MSE is a business development and marketing role within Agoda’s marketing department. It involves working with online vertical search advertisers (Meta Search Engines) to drive hotel booking sales." Should be included. Thus About the role paragraph should contain: company overview, team description, role description, location, relocation. Let's craft About the role paragraph: "At Agoda, we bridge the world through travel. Founded in 2005 and now part of Booking Holdings (NASDAQ: BKNG), we have a diverse team of over 7,000 people from 90 countries working globally to connect people to destinations and experiences across millions of hotels, flights, and holiday properties. Data and technology drive our culture of curiosity and innovation. The Performance Marketing Team is a world‑leader in online marketing, highly data‑focused and composed of analysts, marketing strategists, and data scientists. In this role you will work as a Business Development and Marketing specialist (MSE) managing relationships with Meta Search Engine partners to drive hotel booking sales. The position is based in Bangkok, Thailand, and is open to candidates worldwide, with a generous relocation package provided." That covers. Now Responsibilities list: we have the 9 items. Check we captured all: - Own and manage marketing spend with large Meta Search Engine (MSE) partners - Independently manage your accounts - Manage the commercial relationship with MSE partners, including commercial terms, bidding and pricing strategies, and technical implementation - Decide in coordination with the Bidding and Pricing teams strategies that deliver expected ROIs and revenue growth - Track detailed performance/KPIs and deliver regular data-driven actionable insights to improve results - Succinctly communicate the results, ideas, and business statistics with different stakeholders - Ensure the advertiser implements the right Agoda APIs and related technological innovations - Be immersed and intimately familiar with the entire booking funnel including the user experience and conversion drivers between the advertiser and Agoda - Build long term relationships with advertisers that foster new opportunities and continuous growth in return from advertising dollars Yes. Now Requirements list: we included education, experience, language, attitude. Did we miss any? The posting also mentions "Self‑motivated person with “Get it done!” attitude" included. Also "Passionately analytical with strong ability to think logically and excellent problem-solving skills" maybe could be under Requirements but we placed under Skills. That's okay. Now Skills list: we included analytical/problem solving, tools, communication/influence, representing Agoda, analytical/statistical. Did we miss "Ability to effectively communicate, influence and persuade with different levels of stakeholders (including Senior Management) with proven strong commercial acumen" included. "Ability to represent Agoda with experience in interacting with external senior level executives" included. "Strong analytical and statistical analysis skills to extract insights and recommendations" included. Also "Proficient in business intelligence tools and data warehouse i.e. SQL, Tableau and MS Excel" included. Also "Passionately analytical with strong ability to think logically and excellent problem-solving skills" included. We also might include "Business development and/or account management track record with experience in online marketing" but

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