Senior Analyst, Marketing Operations

Morning Consult is a global decision intelligence company changing how modern leaders make smarter, faster, better decisions. The company pairs its proprietary high-frequency data with applied artificial intelligence to better inform decisions on what people think and how they will act. This role is available in any of our office locations (Washington, DC; New York, NY; Chicago, IL) or can be based remotely. Join us in the office for catered lunch on Tuesdays, Wednesdays and Thursdays!

About the Role

We're seeking a Senior Analyst, Marketing Operations to serve as the operational backbone of our marketing technology ecosystem. You'll own the systems, workflows, data, and reporting that connect marketing activity to pipeline outcomes — with HubSpot as your primary platform and Salesforce as your key integration partner. This is a high-impact IC role for someone who takes pride in building things that work reliably at scale, partners well across Marketing, Sales, and RevOps, and brings sharp judgment to prioritization.

Responsibilities

• HubSpot Platform Ownership
  • Primary HubSpot admin across Marketing, Sales, and Operations Hubs: configuration, data architecture, user management, and platform health
  • Build and maintain automation workflows, lifecycle stage logic, lead scoring, nurture sequences, and list segmentation
  • Own data governance: field standards, deduplication, database hygiene, and compliance with GDPR, CCPA, and CAN-SPAM
• CRM Integration & Salesforce Alignment
  • Own the HubSpot–Salesforce integration: bidirectional sync, lead routing, MQL/SQL definitions, and attribution
  • Monitor integration health; resolve sync failures before they affect reporting or sales workflows
  • Lightweight Salesforce support — field mapping, reports, RevOps partnership — as needed
• Reporting & Dashboards
  • Design and maintain dashboards in HubSpot and Salesforce covering funnel health, campaign performance, pipeline contribution, and MQL conversion
  • Own reporting cadences — weekly snapshots, monthly reviews, QBR-ready summaries — with insight-driven narratives, not just raw numbers
  • Partner with BI and Finance on metric definitions, data sources, and reporting logic
• Campaign & Process Operations
  • Own the operational layer of campaign execution: list pulls, workflow QA, email setup, UTM governance, suppression logic, and post-campaign reporting
  • Support ABM operations for enterprise accounts using enrichment and routing tools (Clay, ZoomInfo, LeanData)
  • Proactively automate manual processes; document workflows and system configs for scalability
• Cross-Functional Partnership
  • Trusted ops partner to Marketing, Sales, RevOps, and Customer Success — translating business needs into system logic
  • Help stakeholders scope requests, assess tradeoffs, and self-serve through training and clear documentation

Requirements

• 3–5 years in Marketing Operations, Revenue Operations, or a closely related B2B SaaS or data company role
• Deep, hands-on HubSpot expertise — you design workflows, lifecycle logic, and scoring models from scratch; certifications are a strong signal
• Solid grasp of the HubSpot–Salesforce integration; comfortable in Salesforce for reports, record inspection, and joint process work
• Strong dashboard and reporting skills; advanced Excel or Google Sheets for data manipulation and ad hoc analysis
• Familiarity with GA4, Google Tag Manager, and UTM governance — you understand how campaigns get measured end to end
• Experience with ABM and enrichment/routing tools (Clay, ZoomInfo, LeanData)
• Working knowledge of GDPR, CCPA, and CAN-SPAM as applied to marketing databases
• AI-native working style — you use Claude, ChatGPT, or similar to accelerate operational work and know where human judgment still matters
• Systems thinker with high attention to detail; you treat broken workflows and dirty data as problems worth fixing
• Independent, clear communicator who can translate technical logic for non-technical partners

Note: We view the above section as a guide, not a checklist. We welcome diverse and non-traditional backgrounds — if you're open to building new skills, we'd love to hear from you.

Pay

The expected salary range for this position is $72,100 – $113,400, with a midpoint of $92,800. This role is eligible for an equity grant.

Benefits

Please see an overview of Morning Consult's benefits on our Career Page.