Senior Analyst eCommerce Loyalty Programs

About the role

We're looking for an individual to own, evolve, and grow the Team TaylorMade Rewards program across our eCommerce business within our largest market. In this high-visibility, high-impact role at the intersection of data, marketing, and customer experience, you will be the program's day-to-day champion — owning commercial execution, shaping strategy, driving member engagement, and optimizing points while partnering cross-functionally to make loyalty a genuine competitive advantage.

Responsibilities

• Own the US Team TaylorMade Rewards program, including earning and redemption mechanics, and member lifecycle strategy in TM’s largest market.
• Develop and maintain the US loyalty financial model ensuring the loyalty investment drives measurable ROI through repeat purchase rate, LTV, and contribution margin.
• Drive the commercial evolution — identifying new earn/burn opportunities, partnership integrations (e.g., ID.me, subscriptions), and feature enhancements.
• Identify and develop early access and exclusive product opportunities for loyalty members — defining eligibility criteria, coordinating with merchandising and product teams on inventory allocation, and ensuring these benefits are clearly communicated and differentiated across member tiers.
• Design and execute targeted loyalty campaigns (bonus point events, triple-point promotions, milestone rewards) tied to key product launches, seasonal moments, and tour activations.
• Own loyalty member automations across email, SMS, and push notifications — including trigger logic, segmentation, and messaging strategy — and track performance against key engagement metrics such as open rate, click-through rate, conversion, and churn reduction to continuously optimize the member lifecycle.
• Collaborate with the US retention team to build personalized member communication journeys that drive enrollment, engagement, and reactivation.
• Partner with the merchandising and site experience teams to ensure loyalty is prominently featured across taylormadegolf.com — from homepage banners to checkout.
• Manage the loyalty content calendar and coordinate with creative to develop on-brand assets for program communications.
• Define, track, and report on core loyalty KPIs: enrollment rate, retention rate, active member rate, points issuance/redemption, redemption rate, and member vs. non-member spend benchmarks.
• Use data and A/B testing to continuously optimize program mechanics, earning rules, and member communications.
• Partner with the analytics team to build member segmentation models and identify high-value cohorts for targeted retention initiatives.
• Present regular performance updates and strategic recommendations to US eCommerce and marketing leadership.
• Flag to Global Program Manager and senior leadership when global program decisions affect US points issuance, redemption mechanics, or member economics, and provide input on US P&L impact before those decisions are finalized.
• Perform other related responsibilities as required.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 4+ years’ experience within an E-Commerce business essential; loyalty experience preferred.
• Experience working in a cross-functional environment within a large organization.

Skills

• Strong ability to build project plans, connect cross-functional teams, and own end-to-end delivery of content assets.
• Strategic thinker with a great attitude and an insatiable appetite for learning.
• Able to quickly assess issues and react to changing circumstances and new information.
• Familiar with standard concepts, practices, and procedures within an agile software life-cycle.
• Able to work in a fast-paced environment, including prioritizing and multi-tasking while paying close attention to detail.
• Knowledge of MS Office Tools (Outlook, Word, PowerPoint, Excel).
• Strong English verbal and written communication with the ability to effectively interface with all levels of management.
• Ability to influence effectively and work as a member of a cross-functional team.
• Passion for ecommerce and best practices, with a consumer-first perspective.
• Excellent organizational, planning, and project management experience.
• Organized and self-motivated team player, able to build strong cross-departmental working relationships, with strong attention to detail and the ability to prioritize objectives, handle time constraints, and manage shifting priorities within a fast-paced environment.
• Expert in establishing new processes within a large organization to improve efficiency and streamline workflows.
• Strong analytical skills. Capable of interpreting data to improve content effectiveness and recommend optimizations.
• Familiarity working with third-party vendors and ecommerce tools: Salesforce, Figma, Quantum Metrics, Google Analytics, Airtable (or similar).

Work Environment

• Normal office conditions with consistent computer usage.
• Ability to work extended hours as necessary.
• Light physical effort equal to frequent lifting or moving of lightweight materials.

Pay

The expected annual base pay range for this position is $85,000 - $95,000.

Benefits

• Health & wellness benefits.
• Performance bonuses.
• Product discounts.
• Holidays and paid time off.