Senior Analyst, Business Intelligence

Responsibilities

• Ensure data accuracy across all reporting tools through quality assurance processes.
• Engage with data partners to prepare, validate, and resolve data discrepancies.
• Aid in creating measurement plans to assess brand performance.
• Conduct industry research to provide benchmarks, market insights, and client reports.
• Analyze media campaign data to generate insights and recommendations on audience behavior.
• Collaborate with BI leadership to develop reports, presentations, and client deliverables.
• Maintain strong relationships with internal teams, ensuring all BI-related data needs are met.
• Train and mentor entry-level analysts on BI reporting platforms, including: Google Display & Video 360 (DCM), Datorama, Power BI, Tableau, Search Ads 360/Google Ads, Social reporting (Facebook, Instagram, X/Twitter), and Web analytics (Analytics 360, Omniture).
• Contribute to competitive analyses and best practice audits.
• Actively participate in meetings, offering insights and strategic input.
• Work independently while managing multiple deliverables in a fast-paced environment.

Qualifications

• Bachelor’s Degree (preferably in a related field) is required.
• 2 to 3 years of work experience in data/analytics consulting and/or quantitative marketing/analysis (healthcare, pharmaceuticals and life sciences experience a plus).
• Strong analytical skills, with the ability to translate data into strategic insights.
• Ability to manage multiple priorities, meet deadlines, and work independently.
• Understanding of multi-channel marketing and data-driven decision-making.
• Proficiency in: Time Management & Prioritization, Problem-Solving & Critical Thinking, Quantitative & Data Analysis.
• Hands on experience with digital analytics tools (Google Analytics, Omniture).
• Power user of MS Excel; Proficiency in Word and PowerPoint is required.
• Knowledge of statistical modeling techniques, segmentation, research, lifetime value and ROI a plus.
• Experience in program measurement (online and/or offline) and test design a plus.