Senior Analyst - BCG Vantage - Marketing
About the role
Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation—inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact. To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.
We are seeking a strong candidate with experience and passion for marketing to fill a Senior Analyst – BCG Vantage role within the Marketing, Sales, and Pricing Practice, focused on marketing strategy and transformation across B2B and B2C client contexts.
Responsibilities
- Partner with BCG project teams and contribute directly to BCG client work.
- Work closely with BCG client teams to run diagnostics as well as to design, monitor, and optimize large marketing transformation programs.
- Assess client capabilities based on both quantitative and qualitative observations.
- Work with BCG client teams to develop capabilities that drive client performance, including dashboarding and data visualization.
- Leverage analytics and marketing toolkit and expertise to support project proposals (e.g., outside‑in observations, competitive benchmarking, survey fielding, etc.) as well as client case work.
- Contribute to business development efforts and support the Marketing topic by creating and maintaining best‑in‑class intellectual property and knowledge that supports and advances the Marketing topic and sub‑topics.
- While contributing to client cases, workshops and proposals, occasional travel to serve clients onsite during staffing assignments is expected to understand client requirements, and design/develop solutions.