Senior Analyst

About the Company

Spark Foundry was built during the most transformative time in the history of advertising and marketing. We deliver everything a traditional media agency has to offer and have grown into one of the world’s most successful agencies by helping brands evolve their marketing by leveraging identity, commerce, artificial intelligence, and more to connect with people. Transformation is part of our DNA. Spark Foundry’s start-up spirit delivers high-touch approaches and a never-ending desire to challenge the status quo. Combined with Publicis Media’s powerhouse soul leveraging connected data assets, advanced AI applications, and investment clout, we “Bring HEAT to Brands.” No other agency possesses the expertise that we do to address today’s most pressing challenges to drive business transformation through media.

About the Role

The Senior Analyst, Paid Social is responsible for leading the success of client-paid social media campaigns by providing thoughtful leadership on campaign strategies and optimization, building strong relationships, and establishing clear lines of communication with clients, partners, and internal staff members.

Responsibilities

• Use analytical and problem-solving capabilities to ensure flawless campaign execution to meet and exceed stated client objectives
• Direct bid strategy, campaign optimizations, and reporting for paid social media campaigns
• Oversee budgets and flighting for all self-service platforms
• Manage rate tracking, benchmarking, planning costs, and overall budget for client accounts
• Forecast around audits and campaign analytics
• Assist the Manager and greater team with overall strategy and recommendations
• Serve as a mentor to Analysts and available for ad hoc questions and training

Requirements

• 1-2 years of paid social media experience required
• Demonstrated experience buying and planning across multiple platforms including Facebook, X, Reddit, Snapchat, TikTok, Yelp, Uber Eats, Doordash, Instagram, and Pinterest
• Experience working in a client-facing capacity
• Experience using paid media to complement earned media campaigns and meet business objectives
• Proficiency in MS Office with specific strengths in Excel and PowerPoint
• Able to work independently and balance multiple tasks
• Genuine interest in the digital media space and enjoys staying up-to-date on industry trends

Benefits

• Medical coverage
• Dental and vision
• Disability insurance
• 401K plan
• Parental and family care leave
• Family forming assistance
• Tuition reimbursement
• Flexible time off

Pay

Compensation Range: USD $60,800.00 - USD $93,600.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position.