Senior Analyst, App Marketing (Bangkok Based, Relocation Provided)

About the Role

Agoda is seeking multiple analysts to join our Performance Marketing Team, a world leader in online marketing. This highly data-driven department focuses on developing at-scale marketing programs that improve the lifetime value of Agoda customers through measurable marketing programs and channels. The team blends top analysts, marketing strategists, and data scientists, fostering a great learning environment where you can grow by working closely with experts from diverse backgrounds worldwide.

There are multiple analyst roles across different marketing channels. While scope varies, examples include:

Responsibilities

• Experiment with ads/campaign structures and bidding & pricing strategies on partners such as Google, Bing, TripAdvisor, Trivago, and other search engines
• Adapt to new product features and roll out changes from successful tests
• Analyze vast amounts of data generated by experiments
• Develop predictive models using data science techniques (e.g., understanding the impact on bookings from large-scale TV campaigns or demand elasticity from pricing optimization)
• Liaise with product teams on implementation roadmap
• Build dashboards to track performance, derive insights, and understand growth levers
• Communicate recommendations via presentations to stakeholders

Qualifications

• Bachelor's degree or higher from top university in a quantitative subject (e.g., computer science, mathematics, engineering, business, science, or relevant field)
• 4+ years experience in data crunching from top-tier consulting, investment banking, private equity, or strategy/business role for a fast-growing global tech company
• Experience in one or more data analysis packages or databases, e.g., SQL, SAS, R, SPSS, Python, VBA
• Experience with visualization tools, e.g., Tableau, Power BI, etc.
• Excellent verbal and written communication skills in English
• Ability to move fast and be efficient, making decisions on objective data evidence
• Innate desire to take ownership, make an impact, and influence outcomes
• Excellent organizational skills, attention to detail, and ability to work independently

Preferred Skills

• Experience in digital marketing or e-commerce
• Experience with A/B testing and other testing metrics
• Strong presentation and negotiation skills