Senior Amazon PPC Manager [711103]

We’re hiring a Senior PPC Manager / Strategist to own advertising across our Amazon portfolio and build the systems to run it at scale. You’ll manage 7 Amazon accounts, roughly 700 campaigns, and tens of thousands of keywords and targets across 1,000+ SKUs in three marketplaces (US, CA, UK).

About the role

You’ll report to the Head of Amazon and work closely with Brand Management, Revenue Operations, and SEO to align ad strategy with launches, listings, pricing, and inventory. We already have a PPC Manager on the team; depending on fit, you may manage and develop that person as you build the function for scale.

Responsibilities

• Own PPC strategy and performance across the portfolio, covering Sponsored Products, Sponsored Brands, Sponsored Display, and DSP where applicable (US, CA, UK).
• Run the portfolio through PPC automation software (Scale Insights), building and maintaining rules for bidding, budget pacing, dayparting, harvesting, and negation. High-spend targets are actioned the same day, not the following week.
• Manage bids and budget to target ACoS, ensuring every campaign type (including broad and auto) earns its bid and runs at or below target. Allocate budget where it converts, and refine spend to focus on winning terms as volume grows.
• Build monitoring and alerting systems to catch problems within a day—campaign outages, spend spikes, conversion drops—so issues aren’t discovered through manual reports.
• Ramp quickly on new and acquired brands, learning unfamiliar product lines, catalogs, and competitive sets to create clean ad structures.
• Set portfolio and brand targets (ACoS, TACoS, CTR, CVR) with the Head of Amazon and Brand Management, then own the roadmap to achieve them.
• Lead PPC for new-product launches, from keyword research to campaign structure.
• Evaluate, onboard, and roll out new PPC and analytics tools, training the team on workflows.
• Report performance and strategy to leadership clearly and concisely.
• Continuously test and refine bidding, structure, and budget allocation across brands.

Requirements

• 5+ years of hands-on Amazon PPC experience, ideally across multiple brands or a large multi-SKU portfolio.
• Proven experience at scale: managing hundreds of campaigns and tens of thousands of targets through automation, not manual edits.
• Hands-on experience with Scale Insights (strong plus) or a comparable rules-based platform (Perpetua, Adtomic, Sellozo, or similar).
• A clear point of view on campaign structure, bid-to-target discipline, and budget allocation across match types, with data to show you’ve maintained ACoS at target while scaling.
• Exceptional analytical skills: ability to reason about marginal ACoS, incrementality, and unit economics, not just read dashboards. Expect a live analytical exercise during the process.
• Fluent in Amazon Ads campaign types, bidding strategies, Seller Central/Advertising Console reporting, and BI tools.
• Proficiency with AI tools to accelerate analysis, reporting, research, and automation.
• Ownership mindset: proactively identify and resolve issues before they’re reported.
• Strong organizational skills to juggle multiple brands and marketplaces simultaneously.

Nice to Have

• Multi-brand or brand-aggregator experience.
• SQL or BI tools (Hex, Looker Studio) for deeper analysis.
• Experience building PPC monitoring, alerting, or reporting automation from scratch.