Senior AJO Technical Consultant

About the Role

Blue Acorn iCi is seeking a Senior Adobe Journey Optimizer (AJO) Technical Consultant who is a specialized expert responsible for designing, implementing, and validating orchestrated B2B customer journeys that connect real-time data, decisioning logic, and content activation across channels and accounts. This role sits at the intersection of AJO B2B Edition, Adobe Experience Platform (AEP), Real-Time CDP B2B, identity resolution, account and lead modeling, segmentation, and cross-channel message orchestration—bringing complex enterprise B2B use cases to life through production-grade journey configuration. You will work closely with Enterprise Architects, AEP/RTCDP consultants, strategists, CJA consultants, and Adobe product teams to ensure that journeys are scalable, data-driven, compliant, and aligned to B2B business outcomes.

Location: Hybrid - Highly Preferred in Dallas, TX - Onsite 2+ Days/Week

Key Responsibilities

• AJO Journey Implementation
  • Build and configure cross-channel B2B journeys, including triggers, events, decision nodes, rules, conditions, throttling, and waterfall logic
  • Implement real-time, event-triggered workflows tied to person, account, opportunity, and buying-group attributes
  • Configure message templates, content fragments, offers, and personalization elements across email, push, SMS, in-app, and webhook-driven custom channels
  • Design and configure account-based journeys, including buying-group orchestration and multi-stakeholder engagement logic
  • Validate journey paths, decisioning accuracy, and end-to-end orchestration performance under production load
• Data & Decisioning Integration
  • Ensure AJO journey logic aligns with RTCDP B2B segments, AEP B2B datasets, and event schemas (XDM)
  • Validate AEP event datasets used as AJO triggers
  • Connect consent logic, suppression rules, do-not-contact lists, and B2B business constraints to journey decisioning
  • Configure and validate Adobe Journey Optimizer Decisioning (offer decisioning), including offer libraries, eligibility rules, and ranking strategies
  • Utilize AEP Query Service to test journeys, preview events, validate audience eligibility, and reconcile data discrepancies
• Cross-Channel Activation
  • Configure email, push, SMS, in-app, and custom-channel actions with fallback and retry logic
  • Maintain content-to-data alignment via metadata from AEM Assets
  • Manage channel-level constraints including frequency caps, quiet hours, eligibility, and suppression rules
  • Coordinate journey activation with existing marketing automation programs to avoid duplicate or conflicting communications
• Use Case Realization
  • Translate B2B journey strategy and business requirements into technical designs and configuration specifications
  • Build operational workflows connecting Events → Profiles → Accounts → Segments → Journeys → Messaging → Reporting
  • Ensure journey activation supports downstream analytics in Customer Journey Analytics (CJA)
• Quality, Governance & Testing
  • Conduct QA on journeys including triggers, identity matches, eligibility, fallback logic, and message rendering
  • Validate consent and governance requirements including TCPA, CAN-SPAM, CASL, and GDPR compliance
  • Identify and mitigate risks tied to latency, event volume, identity stitching, and profile completeness
  • Document configurations, runbooks, deployment guides, and journey design specifications
• Collaboration & Delivery
  • Partner closely with Enterprise Architects, RTCDP Consultants, AEP Consultants, CJA Consultants, and AT&T business stakeholders
  • Provide hands-on support during sprints, UAT cycles, and production hypercare
  • Facilitate workshops, stakeholder demos, and requirements sessions

Required Skills & Experience

• Experience
  • 7+ years of experience in MarTech, marketing automation, or customer experience platforms
  • 3+ years of hands-on Adobe Journey Optimizer experience in production environments
  • Experience delivering enterprise-scale, multi-channel journey orchestration solutions
  • Prior consulting or client-facing delivery experience supporting Fortune 500 or large enterprise clients
• Platform Expertise
  • Adobe Journey Optimizer (AJO) and AJO B2B Edition
  • Adobe Experience Platform (AEP) and RTCDP B2B integration
  • Customer Journey Analytics (CJA)
  • AEM Assets and dynamic content dependencies
• Data & Technical Expertise
  • Event-based trigger design and validation
  • Decisioning rules, orchestration logic, and offer decisioning
  • Identity mappings including ECIDs, CRM IDs, marketing automation IDs, and account-to-person resolution
  • Consent and governance models including OneTrust or comparable CMPs
  • AEP Query Service for audience testing and event validation
  • End-to-end journey orchestration and QA
• Soft Skills
  • Strong client-facing communication skills with the ability to translate technical concepts to business audiences
  • Workshop facilitation and requirements gathering experience
  • Ability to work independently in ambiguous environments
  • Strong written documentation and organizational skills

Preferred Qualifications

• Adobe Certified Expert — Journey Optimizer Developer and/or Architect
• Adobe Certified Expert — AEP, RTCDP, or CJA
• Experience within telecom, financial services, or other regulated industries
• Familiarity with enterprise marketing automation platforms including Marketo Engage, Salesforce Marketing Cloud, Eloqua, HubSpot, or Braze
• Experience with JSON, REST APIs, webhooks, and Postman or similar API tooling
• Familiarity with Adobe Web SDK, DataStreams, and Edge Network
• Experience supporting enterprise-scale real-time activation environments (10M+ profiles)
• Experience with account-based marketing (ABM) platforms such as Demandbase or 6sense
• Bachelor's degree in Computer Science, Information Systems, Marketing, or related field; equivalent experience considered

Pay

The base salary range for this position is $135,000 – $185,000 annually. Actual compensation may vary depending on experience, qualifications, geographic location, and other job-related factors.