Senior Ad Research Manager

About the role

Roku is a fast-growing public company that pioneers streaming to the TV. This role plays a crucial leadership role in executing and overseeing a wide range of primary research projects to help Roku advertisers succeed.

Responsibilities

• Independently scope and lead end-to-end primary research studies, either in-house, through our custom research panel or through 3P vendors.
• This includes proposing the most appropriate methodology, leading kickoff calls, creating and maintaining timelines, designing and programming surveys, managing vendors, monitoring recruitment, processing and weighting data, stat testing, data analysis, verbatim coding, generating reports and presenting results both internally and externally.
• Lead the overall research and measurement strategy for Media & Entertainment, working closely with cross-functional teams including sales, marketing and client service to support individual advertisers (one-to-one) and build category narratives (one-to-many).
• Work closely with measurement and analytics teams to develop creative and media best practices using our research and Roku 1P insights.
• Leverage syndicated data sources (MRI Simmons, GWI, etc.) to answer client and industry questions.
• Independently lead and present lift measurement for Media & Entertainment and Theatrical clients and use findings to make actionable recommendations.
• Continuously challenge and improve our array of existing research and measurement solutions.
• Maintain an insights database, making it easy to find and leverage for other clients ongoing.
• Provide guidance and mentorship to junior teammates through knowledge sharing and training.

Requirements

We are looking for someone with 8-12 years of experience with primary, secondary and AI-driven research. Proven skill with a broad methodological toolkit, including long-form quantitative consumer surveys, creative ad testing, audience and brand insights, tracking, focus groups and conjoint. Confidence in selecting the most appropriate research methods for a given problem or question and how/when to leverage and integrate data analytics. Media (TV, video, digital) and streaming entertainment (AVODs, SVODs, FAST) experience is preferred. Exceptional analytical and problem-solving skills and the ability to work with ambiguous data to create insights that reflect strong business judgment. Familiarity or experience with Qualtrics, SQL, Displayr, Tableau, or similar tools, and campaign measurement. Speak comfortably in a variety of settings including one-on-one and in front of large group with senior level clients; the ability to adapt communication style for different audiences. Ability to collaborate and build close relationships with cross-functional teams. Ability to work with agility and prioritize effectively with a strong sense of urgency. Demonstrated experience mentoring, guiding, or managing research professionals, with strong leadership instincts and the ability to elevate team performance. Comfortable with accepting guidance from other researchers and cross-functional stakeholders. Ability to think big picture, identify trends, and translate insights into actionable business strategies. A passion for entertainment and how people think and operate.

Qualifications

Proven experience with primary, secondary and AI-driven research. Strong analytical and problem-solving skills. Experience with Qualtrics, SQL, Displayr, Tableau, or similar tools, and campaign measurement. Ability to collaborate and build close relationships with cross-functional teams. Ability to work with agility and prioritize effectively with a strong sense of urgency. Demonstrated experience mentoring, guiding, or managing research professionals, with strong leadership instincts and the ability to elevate team performance. Comfortable with accepting guidance from other researchers and cross-functional stakeholders. Ability to think big picture, identify trends, and translate insights into actionable business strategies. A passion for entertainment and how people think and operate.

Skills

• Strong analytical and problem-solving skills.
• Familiarity or experience with Qualtrics, SQL, Displayr, Tableau, or similar tools, and campaign measurement.
• Ability to collaborate and build close relationships with cross-functional teams.
• Ability to work with agility and prioritize effectively with a strong sense of urgency.
• Demonstrated experience mentoring, guiding, or managing research professionals, with strong leadership instincts and the ability to elevate team performance.
• Comfortable with accepting guidance from other researchers and cross-functional stakeholders.
• Ability to think big picture, identify trends, and translate insights into actionable business strategies.
• A passion for entertainment and how people think and operate.

Benefits

Our benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Employees are supported in taking time off, in accordance with local leave policies and other personal needs to support their evolving work and life needs.

Pay

The estimated annual salary for this position is between $130,000 - $150,000 annually. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.

Schedule

This position is a hybrid role, Monday – Thursday in office with the option to work from home on Friday.