Senior Ad Operations Specialist

About the Role

The Senior Ad Operations Specialist owns delivery of all digital advertising campaigns across Time Out's routes to inventory, from managed service and direct display through PMP setups. This role handles trafficking, troubleshooting, optimization and reporting end to end, playing a key part in meeting client expectations and helping Sales maximize revenue. This is a hybrid role that will report to the Director of Account Management and Operations and be in office 2 days/week.

What You'll Do

Campaign Management & Trafficking

• Manage campaign setup and delivery across Direct, Programmatic (PG), LMS, display, high impact and DOOH, ensuring accurate setup and performance in line with North America revenue goals
• Traffic third party tags across rich media, HTML and JavaScript, implementing keyword and block lists as needed
• Troubleshoot campaigns, identify red flags early and ensure SLAs are met so assets and campaigns go live on time
• Generate campaign and ad previews for client approval and flag creative issues for optimization within SLA

Reporting & Insights

• Own campaign reporting and analysis, including thorough end of campaign insights
• Oversee inventory forecasting for upcoming bookings, track reserved inventory and flag availability and sell through opportunities to management
• Deliver metrics and measurement requirements for agencies and clients, including viewability and brand safety through IAS and MOAT
• Maintain benchmarking across Time Out ad products against industry standards

Audience Strategy

• Build and manage Time Out's audience cohorts, delivering audience insights for end of campaign analysis
• Monitor OMP activity and equip Account Managers with insight to convert opportunities into PMP and PG deals

Stakeholder & Partner Management

• Serve as a technical resource for Sales and their clients, advising on inventory and campaign delivery
• Management of operational support partners focused on the NA business and coordinate with Franchise partner campaign management
• Own relationships with creative vendors, serving as the primary point of contact for asset delivery, specs and troubleshooting
• Keep Sales, PMs and leadership aligned on campaign status through the Campaign Tracker

Time Allocation: NA team 90%, Franchise 10%

What You'll Need

• 3+ years of digital ad operations experience spanning campaign trafficking, quality assurance, troubleshooting and client facing communication
• Proficiency in GAM and SSP deal setup (e.g. Magnite)
• Experience managing display, programmatic and DOOH campaigns
• Hands on experience with brand safety and ad verification tools, including implementation, reporting and optimization
• Strong attention to detail with the ability to work toward client KPIs
• Ability to collaborate across internal teams on strategic initiatives, such as video integration and optimization for programmatic demand

Location

New York (Hybrid in office 2 days/week)

Salary

$80,000 - $90,000