Senior Account Manager, Public Relations (Financial & Professional Services)
for sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. We must not repeat job title. Must not include Job ID etc. Remove boilerplate. Must preserve all substantive info.
We need to parse the posting.
Key sections:
- About the role: The initial paragraph describing Senior Account Managers role. Could be "About the role". Should we include? The posting starts with description: "Senior Account Managers on our Financial & Professional Services teams lead integrated communications programs..." That's about the role. So we can put that in About the role
with
containing that paragraph(s). Might need to split into multiple paragraphs? Probably one
. - Responsibilities: There's a "Key Responsibilities" heading with sub-sections: Media Relations, Client Service / Management, Agency Operations, Team Development, Account Leadership. We need to output a
- for any list of duties/requirements/benefits. So we need to list each duty as
- . Could group under subheadings? The instruction: Use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Use
- for any list of duties/requirements/benefits, and
for prose. So we can have a
Responsibilities
then a- with each duty as
- . Should we include subheadings inside? Not required; we can just list items. Must preserve all substantive info; we can include details inside each
- . Might be long but okay.
- Requirements: The posting includes "Success Factors" which are essentially requirements. Also earlier mentions "Minimum of six years of experience..." etc. So we can put those under
Requirements
with- .
- Qualifications: Might be similar to Requirements; but we can combine? The instruction says prefer a few substantive sections over many thin ones. So we could have Requirements covering both qualifications and skills. But we also have Skills section maybe separate. However we have "Strong writing, strategic thinking, and a deep understanding..." which are skills. Could put under Skills. But we can also include them in Requirements. To follow instruction, we should include sections only when posting has real specific content. It does have specific content for skills (strong writing, storytelling, strategic thinking, etc.) So we could have a Skills section.
- Benefits: The posting mentions "competitive benefits package with medical, dental, and vision coverage, 401(k) matching, generous paid time off, and additional perks". Also later lists many benefits under "Our People-first Culture Is Driven By Four Core Values" and then bullet list of benefits. So we have benefits details. So we can include Benefits section with
- .
- Pay: The posting includes salary range: "$90,000 to $125,000". So we need Pay section with that info. Should we also mention that final offer based on factors? Yes include that as prose maybe
. But we must not include filler like "commensurate with experience". The phrase "final offer based on a combination of factors..." is substantive. So we can include. - Schedule: The posting includes location & work environment: hybrid/remote details. That's schedule info. So we can include Schedule section with details about hybrid (3 in-office days per week) and remote states list. That's specific. We must not include boilerplate like EEO, legal, etc. Also must not include duplicated lines. Also must not include application instructions like "apply below". Also must not include navigation etc. We need to output only HTML fragment, no /, no markdown fences. Let's extract content. First, About the role paragraph(s): "Senior Account Managers on our Financial & Professional Services teams lead integrated communications programs for some of the most influential companies across banking, insurance, consulting, and advisory-driven industries. They bring deep experience in areas such as financial services innovation, consulting thought leadership, and enterprise advisory, guiding teams in translating complex business topics into compelling narratives that resonate with key audiences. In this role, Senior Account Managers oversee multiple account teams, managing both high-level strategy and day-to-day execution across media relations and integrated programs. They ensure communications strategies are forward-thinking, results-driven, and aligned with client business objectives. Senior Account Managers also play a key leadership role within the agency — mentoring and inspiring team members, contributing to new business development, and helping Highwire deliver exceptional results for Financial or Professional Services clients. Strong writing, strategic thinking, and a deep understanding of the financial and professional services media landscape are essential to success in this role." We can put that as
inside About the role. Now Responsibilities: We need to list duties. From "Key Responsibilities" section: Media Relations: - Lead strategic media and analyst relations programs for Financial or Professional Services clients. - Build and maintain strong relationships with top-tier financial, business, and trade press. - Guide account teams in identifying news opportunities, shaping compelling story angles, and executing proactive media outreach. - Partner with clients to elevate thought leadership through feature coverage, executive interviews, and contributed content. - Oversee measurement and reporting of media performance to ensure programs deliver meaningful visibility and business impact. Client Service / Management: - Serve as the day-to-day account lead for up to 5 Financial or Professional Services clients, ensuring exceptional client service and program execution. - Direct teams of 5–10 members, from interns to VPs, managing workflow, priorities, and team development. - Provide strategic counsel aligned with each client's business objectives and sector-specific goals. - Build and maintain relationships with key financial, consulting, and business media. - Oversee communications programs from kickoff through goal achievement, ensuring measurable impact. - Set ambitious yet achievable client goals through creative campaigns and amplification strategies tied to business outcomes. - Develop and manage monthly and annual budgets, staffing allocations, and team priorities. - Ensure accurate client billing, expense management, and overall account health. - Participate in program execution as needed, including writing, media relations, digital communications, and crisis support. - Serve as an ambassador for the agency and our Financial & Professional Services teams. Agency Operations: - Contribute to company growth through new business development, organic client expansion, and creation of client case studies within the Financial & Professional Services sector. - Attend networking events, seminars, and conferences relevant to financial services, consulting, and communications to maintain professional development and build relationships. - Lead at least one agency-wide training annually and participate in internal trainings as needed. - Establish and maintain a focus area within agency support, such as digital strategy, thought leadership development, or sector-specific communications initiatives. Team Development: - Manage up to 2 direct reports, set goals, conduct quarterly check-ins, and deliver annual reviews. - Act as a coach across account teams by teaching, providing guidance, recognizing achievements, delegating effectively, and mapping work to strategy and client goals. - Maintain a respectful, enthusiastic, and professional attitude toward coworkers, clients, and external partners. - Lead by example and ensure teammates have clarity on roles, responsibilities, and Financial & Professional Services objectives. Account Leadership: - Deliver high-level account management and strategic counsel specifically for Financial or Professional Services clients. - Execute integrated communications programs as needed, supporting writing, media relations, digital communications, and crisis efforts. - Mentor and develop team members, ensuring alignment with agency standards and client objectives. - Support agency growth through client development, business opportunities, and thought leadership in the Financial & Professional Services sector. We can combine all into a single
- with each bullet as
- . Might be long but okay.
Now Requirements/Qualifications/Skills.
Success Factors (requirements):
- Minimum of six years of experience in PR, marketing, or communications agencies, with at least one year as an Account Manager.
- Prior experience managing Financial or Professional Services clients in an agency environment.
- Strong understanding of the Financial or Professional Services industry and media landscape.
- Established relationships with financial, business, and trade media.
- Proven ability to develop and lead communications strategies that drive visibility and credibility for Financial or Professional Services brands.
- Strong writing, storytelling, and strategic thinking skills.
- Experience managing multiple client accounts, budgets, and cross-functional teams simultaneously.
- Track record of mentoring and developing junior staff.
- Organized, proactive, and entrepreneurial mindset.
- Exceptional communication and leadership skills with the ability to inspire teams and deliver measurable results.
We could split into Requirements (experience, etc.) and Skills (writing, strategic thinking, etc.). But we can also combine. However we have a separate Skills section maybe for "Strong writing, storytelling, and strategic thinking skills." But that's already in success factors. Could also include "deep understanding of financial and professional services media landscape" etc.
Given instruction to prefer few substantive sections, we could have Requirements covering all of the success factors, and maybe Skills not needed separately. But we also have "Strong writing, strategic thinking, and a deep understanding of the financial and professional services media landscape are essential to success in this role." That's also in the intro. Might be redundant.
We could create a Skills section for "Strong writing, storytelling, strategic thinking, ability to develop communications strategies, managing multiple accounts, mentoring, communication & leadership." But that duplicates.
Better to have Requirements (experience, etc.) and Skills (specific abilities). Let's decide: We'll have Requirements for experience and background, Skills for abilities.
Thus:
Requirements
- Minimum of six years of experience in PR, marketing, or communications agencies, with at least one year as an Account Manager.
- Prior experience managing Financial or Professional Services clients in an agency environment.
- Strong understanding of the Financial or Professional Services industry and media landscape.
- Established relationships with financial, business, and trade media.
- Experience managing multiple client accounts, budgets, and cross-functional teams simultaneously.
- Track record of mentoring and developing junior staff.
- Organized, proactive, and entrepreneurial mindset.
- Exceptional communication and leadership skills with the ability to inspire teams and deliver measurable results.
Skills
- Strong writing, storytelling, and strategic thinking skills.
- Proven ability to develop and lead communications strategies that drive visibility and credibility for Financial or Professional Services brands.
- Deep understanding of the financial and professional services media landscape.
- . Might be long but okay.
Now Requirements/Qualifications/Skills.
Success Factors (requirements):
- Minimum of six years of experience in PR, marketing, or communications agencies, with at least one year as an Account Manager.
- Prior experience managing Financial or Professional Services clients in an agency environment.
- Strong understanding of the Financial or Professional Services industry and media landscape.
- Established relationships with financial, business, and trade media.
- Proven ability to develop and lead communications strategies that drive visibility and credibility for Financial or Professional Services brands.
- Strong writing, storytelling, and strategic thinking skills.
- Experience managing multiple client accounts, budgets, and cross-functional teams simultaneously.
- Track record of mentoring and developing junior staff.
- Organized, proactive, and entrepreneurial mindset.
- Exceptional communication and leadership skills with the ability to inspire teams and deliver measurable results.
We could split into Requirements (experience, etc.) and Skills (writing, strategic thinking, etc.). But we can also combine. However we have a separate Skills section maybe for "Strong writing, storytelling, and strategic thinking skills." But that's already in success factors. Could also include "deep understanding of financial and professional services media landscape" etc.
Given instruction to prefer few substantive sections, we could have Requirements covering all of the success factors, and maybe Skills not needed separately. But we also have "Strong writing, strategic thinking, and a deep understanding of the financial and professional services media landscape are essential to success in this role." That's also in the intro. Might be redundant.
We could create a Skills section for "Strong writing, storytelling, strategic thinking, ability to develop communications strategies, managing multiple accounts, mentoring, communication & leadership." But that duplicates.
Better to have Requirements (experience, etc.) and Skills (specific abilities). Let's decide: We'll have Requirements for experience and background, Skills for abilities.
Thus:
- .
- Pay: The posting includes salary range: "$90,000 to $125,000". So we need Pay section with that info. Should we also mention that final offer based on factors? Yes include that as prose maybe
- .
- Qualifications: Might be similar to Requirements; but we can combine? The instruction says prefer a few substantive sections over many thin ones. So we could have Requirements covering both qualifications and skills. But we also have Skills section maybe separate. However we have "Strong writing, strategic thinking, and a deep understanding..." which are skills. Could put under Skills. But we can also include them in Requirements. To follow instruction, we should include sections only when posting has real specific content. It does have specific content for skills (strong writing, storytelling, strategic thinking, etc.) So we could have a Skills section.
- Benefits: The posting mentions "competitive benefits package with medical, dental, and vision coverage, 401(k) matching, generous paid time off, and additional perks". Also later lists many benefits under "Our People-first Culture Is Driven By Four Core Values" and then bullet list of benefits. So we have benefits details. So we can include Benefits section with
- for any list of duties/requirements/benefits, and