Senior Account Manager - Lifestyle
PURPLE · Miami, FL · 1 mo ago
Hybrid$75k–$85k/yrFull-time
Main Duties
- Leading on preparing strategies for clients including: developing outreach plans, partnerships, message development, management of events, coordination of media familiarization trips, effective pitching, training of spokespersons and pitching local, regional, and national stories
- Networking across relevant beats; maintaining strong relationships with media and industry contacts through regular one-to-one appointments and meetings
- Competitive media research and analysis
- Securing partnership and collaboration opportunities
- Spearheading and supporting with event logistics and production
- Developing weekly and monthly media reports for clients
- Supporting senior team on communication with all clients, building rapport and credibility based on trust and expert counsel
- Overseeing the management of all product-related media requests – from email inquiry through prospective media coverage – through sample product distribution and tracking and follow up
- Consistently producing high quality internal and external communications content
- Oversight of weekly client agendas
- Proactively pitch story ideas to achieve maximum editorial placement across your brands
- Manage and motivate junior members of the team to ensure day-to-day operations run
Key Responsibilities
- Maintaining strong relationships with media and industry contacts through regular one-to-one appointments and meetings
- Securing partnership and collaboration opportunities
- Spearheading and supporting with event logistics and production
- Developing weekly and monthly media reports for clients
- Supporting senior team on communication with all clients, building rapport and credibility based on trust and expert counsel
- Overseeing the management of all product-related media requests – from email inquiry through prospective media coverage – through sample product distribution and tracking and follow up
- Consistently producing high quality internal and external communications content
- Oversight of weekly client agendas
- Proactively pitch story ideas to achieve maximum editorial placement across your brands
- Managing and motivating junior members of the team to ensure day-to-day operations run
Skills and Experience
- Minimum of four years of relevant working experience
- Hospitality and arts/culture experience is preferred
- Superior knowledge of luxury consumer industry
- Spanish fluency preferred
- Ability to manage multiple accounts simultaneously
- Excellent written and verbal skill
- Knowledge of Cision, MuckRack and other PR industry tools
- Understand the digital world and can exhibit creative thinking
- A team player who is hardworking and dedicated