Senior Account Manager - Fashion

About the role

PURPLE is seeking a seasoned Senior Account Manager for its Fashion division. This role involves owning a portfolio of fashion brands, collaborating with the Account Director and VP to shape and deliver PR strategy that drives maximum brand exposure through creative product placement, profile features, and launches.

Responsibilities

• Own senior-level media relationships, driving strategic one-to-one appointments and meetings with top-tier press
• Lead the development and execution of media relations plans for clients, including outreach strategy, message development, event management, high-level pitching, spokesperson training, and securing local, regional and national coverage
• Lead competitive media research and analysis to inform client strategy
• Create and present communications plans for clients
• Identify and negotiate partnership and collaboration opportunities
• Own event strategy, logistics and production for key client moments
• Oversee and quality-control weekly and monthly media reporting for clients
• Act as a primary day-to-day client contact, building rapport and credibility as a trusted strategic advisor alongside the Account Director and VP
• Own client product inventory management and accountability
• Oversee media monitoring across clients and competitors, identifying trends and opportunities
• Produce and oversee high-quality internal and external communications content
• Proactively pitch and secure high-impact story ideas to maximize editorial placement across brands
• Manage, mentor and develop junior team member, overseeing day-to-day operations and supporting their growth
• Bring a clear command of owned and earned media strategy, and cultivate relationships with top-tier influencers
• Play an active role in new business efforts, including leading proposal development and participating in pitches

Requirements

• Substantial, proven senior-level experience in fashion PR (6+ years)
• Strong commercial track record in a fast-paced agency environment
• Demonstrated people management and mentorship experience required
• Proven track record of designing and delivering PR strategies that create measurable business impact
• Discreet, polished and highly articulate, with excellent communication and client-management skills
• Highly organized, methodical and efficient, with strong judgment and initiative
• A strategic, proactive leader who shapes ideas and direction rather than simply executing them
• Creative and strategic thinker with strong business acumen
• Strong, established senior-level fashion press contacts required
• Extensive experience leading event management and production
• Excellent presentation skills and superb writing ability
• Skilled at identifying and capitalising on communication opportunities across multiple media platforms
• Strong MS Word skills; strong working knowledge of PowerPoint and Excel