Jobs · Marketing · Florida

Senior Account Manager

W3Global · Jacksonville, FL · 1 mo ago
MarketingFull-time
We need to output HTML fragment with sections: About the role (maybe heading "About the role"), Responsibilities, Requirements (or Qualifications), Benefits, Pay, Schedule. Must include only sections with real content. The posting includes "About The Role" paragraph. Then "Key Responsibilities" with bullet points. Then "What Success Looks Like" maybe could be part of responsibilities? But we can treat as separate? The instruction: use headings for section headings e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We should include sections that have content. We have About the role (the intro paragraph). Responsibilities (Key Responsibilities). Qualifications (Required Qualifications and Preferred Qualifications). Benefits (Compensation & Benefits). Pay (Salary: Depending on experience). Schedule (Full-time role requiring availability...). Also maybe Skills? Not explicit separate; could be part of qualifications. We'll not create empty sections. We must not repeat job title as heading. No Job ID etc. Remove boilerplate: "Ideal Candidate Profile" maybe could be part of qualifications? It's more like summary; but we can include as part of qualifications or maybe as a separate section? The instruction: include a section ONLY when posting has real, specific content for it. The "Ideal Candidate Profile" is specific content but not a standard heading; we could incorporate into Qualifications or maybe as a separate "Qualifications" already covers. We'll embed that content into Qualifications (maybe as a paragraph). But we must preserve all substantive information; we can't drop it. So we need to include that content somewhere. Could add a paragraph under Qualifications summarizing ideal candidate profile. Or we could create a separate section "Ideal Candidate Profile" but not in allowed headings list; better to fold into Qualifications. Also "What Success Looks Like" could be part of Responsibilities or maybe a separate section but not in allowed headings; we could incorporate into Responsibilities as a paragraph. We must use

for section headings. Use
  • for any list of duties/requirements/benefits. Use

    for prose. We need to preserve all substantive information: we must not lose any details. Let's extract content: About The Role paragraph: "Our Client is seeking an experienced Senior Account Manager to lead relationships with key law firm clients and help ensure they receive exceptional service and measurable marketing results. The Senior Account Manager will be responsible for client relationships, digital marketing strategy, campaign performance, team coordination, and overall client success. This individual will serve as a trusted advisor to clients, helping them understand their marketing performance, identify opportunities for improvement, and develop strategies to achieve their business growth objectives. This role works closely with internal marketing and fulfillment teams to ensure client campaigns are executed effectively, priorities are aligned, and marketing initiatives deliver strong results. The ideal candidate is strategic, organized, proactive, analytical, and an excellent communicator. They should enjoy working directly with business owners, solving complex problems, managing multiple priorities, and helping teams deliver exceptional client outcomes. This is a senior-level position for someone who takes ownership, makes decisions, and drives results-not someone who simply completes assigned tasks or forwards client requests." Key Responsibilities: bullet list under headings: Client Account Leadership, Digital Marketing Strategy & Performance, Team Leadership & Development, Systems, Processes & Quality Control, Cross-Department Collaboration. Each has sub-bullets. What Success Looks Like: bullet list of statements. Required Qualifications: list of items. Preferred Qualifications: list. Compensation & Benefits: "Salary: Depending on experience. Additional Benefits Include Quarterly profit sharing Performance bonuses Paid time off and holidays 401(k) with company matching Company-subsidized health insurance Remote/hybrid flexibility Professional growth opportunities" Schedule: "Full-time role requiring availability during business hours between 8:00 AM-6:00 PM EST. Candidates located on the West Coast must be able to start by 9:00 AM EST." Ideal Candidate Profile: paragraph: "We are looking for someone with 3+ years of digital marketing experience, strong expertise in Meta Ads, and proven experience managing client accounts, optimizing campaigns, analyzing performance data, and driving measurable marketing results." We need to ensure we don't duplicate content. The Ideal Candidate Profile repeats some of qualifications; but we must keep it. We'll structure:

    About the role

    ... (the About The Role paragraph)

    Responsibilities

    • Client Account Leadership: ... (list items)
    • ... etc. But we need to preserve sub-bullets. Could nest
      • inside? The instruction: Use
        • for any list of duties/requirements/benefits. So we can have top-level
            for each responsibility category, and inside each
          • we can have further
              for sub-items. That's acceptable. Similarly for Qualifications: Required Qualifications and Preferred Qualifications could be separate

              sections? The allowed headings include Requirements, Qualifications, Skills. We could have

              Qualifications

              and inside separate
                for Required and Preferred, maybe with headings inside
              • ? Or we could have two sections:

                Required Qualifications

                and

                Preferred Qualifications

                . But the instruction says use headings like Requirements, Qualifications, Skills. It didn't forbid other headings? It says use

                for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It implies we should use those headings; but we can also use other headings if needed? Safer to stick to those. So we could have

                Qualifications

                and inside we separate required and preferred with maybe

                Required:

                then
                  . Or we could have two

                  sections: Required Qualifications and Preferred Qualifications, but those are not in the list; might be considered extra headings. Better to follow the instruction: use those headings only. So we will have one Qualifications section, and inside we can denote required and preferred. Similarly Benefits: we have Benefits section. Pay: we have Pay section (Salary). We'll include Pay heading. Schedule: Schedule section. We must not create sections with filler like "commensurate with experience". The posting says "Salary: Depending on experience." That's specific enough? It's not a number but it's actual statement. We'll include Pay section with that sentence. Now we need to ensure we don't include boilerplate like cookie/navigation/legal/EEO etc. Not present. Now produce HTML fragment. Let's craft. About the role paragraph: combine the two paragraphs? Actually there is one paragraph about the role and then later "Ideal Candidate Profile". We'll keep About the role as the first paragraph (the longer one). Then later we will include Ideal Candidate Profile content inside Qualifications maybe as a note. But we must preserve all substantive information; we can't lose the Ideal Candidate Profile paragraph. We'll add it as a

                  under Qualifications after the lists. Now Responsibilities: need to capture all bullet points. Let's extract each responsibility category with its sub-items. Client Account Leadership: - Serve as the primary strategic point of contact for assigned law firm clients. - Build strong, long-term relationships with law firm owners and key decision-makers. - Lead recurring client meetings through Zoom, phone, and email communication. - Review marketing performance, discuss client priorities, and establish clear action plans. - Develop a deep understanding of each client's business, target audience, goals, and growth objectives. - Proactively identify client needs, concerns, and opportunities. - Communicate marketing strategies, performance insights, and recommendations clearly and effectively. - Take ownership of client issues and coordinate internal teams to resolve challenges quickly. - Maintain high client satisfaction, retention, and engagement. - Identify opportunities for additional services or account expansion when they provide value to clients. Digital Marketing Strategy & Performance: - Develop and oversee digital marketing strategies designed to help law firm clients generate leads and grow their businesses. - Monitor marketing performance, campaign results, and key performance indicators. - Analyze campaign data to identify trends, opportunities, and areas for improvement. - Manage and optimize digital marketing initiatives across channels including: - Paid advertising - Meta Ads - Google Ads - Local Services Ads - SEO - Social media marketing - Email marketing - Website optimization - Lead generation campaigns - Conversion optimization - Review advertising performance, including: - Lead volume - Lead quality - Cost per lead - Conversion rates - Campaign ROI - Troubleshoot underperforming campaigns and collaborate with marketing specialists to implement improvements. - Ensure websites, landing pages, forms, funnels, and conversion points are functioning effectively. - Help clients understand marketing performance and recommend next steps. - Stay current with digital marketing trends, advertising platforms, and industry best practices. Team Leadership & Development: - Mentor and support Account Managers, Account Coordinators, and marketing team members. - Provide guidance on client strategy, communication, priorities, and execution. - Delegate tasks effectively based on client needs, deadlines, and team capacity. - Ensure team members understand client goals and expectations. - Conduct regular coaching sessions and provide constructive feedback. - Help team members improve marketing knowledge, communication skills, organization, and client management abilities. - Review work quality and ensure alignment with company standards. - Promote accountability, collaboration, ownership, and continuous improvement. Systems, Processes & Quality Control: - Ensure client deliverables are completed accurately, consistently, and on schedule. - Follow and improve internal workflows, SOPs, and fulfillment processes. - Identify operational inefficiencies and recommend process improvements. - Assist in creating SOPs, templates, training materials, and best practices. - Maintain accurate documentation of client communications, decisions, action items, and project updates. - Track client and team progress against KPIs and deadlines. - Help develop scalable systems that maintain a high level of client service. Cross-Department Collaboration: - Collaborate with Sales, Marketing, Operations, Fulfillment, and Technical teams to deliver an exceptional client experience. - Support onboarding of new clients and ensure smooth transition from sales to fulfillment. - Communicate client feedback, requests, and concerns internally. - Share client insights, campaign learnings, and marketing trends with leadership. - Identify opportunities to improve services, client retention, and revenue growth. What Success Looks Like: - Become a trusted strategic advisor to a portfolio of law firm clients. - Build strong client relationships and maintain high satisfaction and retention. - Improve client marketing performance and lead generation results. - Analyze marketing data and convert insights into actionable strategies. - Ensure campaigns and client projects are executed effectively and on time. - Develop and support a high-performing team. - Identify challenges early and take ownership of solutions. - Communicate effectively with clients, leadership, and internal teams. - Improve processes and operational efficiency. - Identify opportunities for account growth and expansion. We could incorporate What Success Looks Like as part of Responsibilities or as a separate section? Since not in allowed headings, maybe we incorporate into Responsibilities as a subsection. But we already have Responsibilities section with categories; we could add another

                • for "What Success Looks Like" with its own sublist. That would preserve content. Now Qualifications: Required Qualifications: - 3+ years of experience in digital marketing, account management, client success, or marketing agency environments. - Strong hands-on experience managing digital marketing campaigns. - Advanced experience with Meta Ads/Facebook Ads, including campaign setup, optimization, audience targeting, and performance analysis. - Experience analyzing marketing metrics and making strategic recommendations. - Experience with paid advertising platforms such as: - Meta Ads - Google Ads - Local Services Ads - Experience working with: - Websites - Landing pages - Marketing funnels - CRM systems - Marketing automation platforms - Analytics dashboards - Experience managing client relationships and leading client meetings. - Experience mentoring, leading, or managing team members. - Excellent written and verbal communication skills. - Strong

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