Senior Account Manager

About the role

Our Senior Account Managers work with the marketing departments, Vice Presidents, and CEOs of hospitals and health systems nationwide to project manage and optimize compelling integrated print and digital marketing and communications strategies that connect them with their audiences in meaningful and effective ways.

Responsibilities

• Foster, retain and grow client relationships
• Lead and project manage campaigns that include a diverse mix of marketing tactics including, but not limited to website creation, landing pages, content creation, emails, digital ads, videos and animations, print publications and direct mail pieces
• Navigate and interpret data provided from sources like Google Ads, Google Analytics, Facebook, and/or Youtube
• Strategize with clients, advise on messaging, branding and competitive positioning
• Keep clients on schedule and projects on budget within scope, while effectively communicating with and providing direction to other members of the team
• Develop strategic plans and provide insights and recommendations based on campaign results
• Work in a fast-paced, deadline-driven environment with the ability to quickly pivot
• Show a service-oriented attitude, inquisitiveness, diplomacy, and resourcefulness
• Show a superior appreciation of agency time limitations, priorities and time allocation

Requirements

• Proven experience leading and project managing campaigns that include a diverse mix of marketing tactics
• Experience leading campaign performance calls with clients and effectively providing insights and recommendations based on campaign results
• Experience navigating and interpreting data provided from sources like Google Ads, Google Analytics, Facebook, and/or Youtube
• The ability to keep clients on schedule and projects on budget within scope, while effectively communicating with and providing direction to other members of the team
• Proven strategic development capabilities and a knowledge of marketing strategy, ideally in healthcare, including an understanding of interactive and digital media platforms such as email, paid search and social advertising and landing pages
• Sharp active listening skills that allow you to identify opportunities to add value and grow accounts with existing clients
• A service-oriented attitude
• An inquisitive, diplomatic, and resourceful personality
• A superior appreciation of agency time limitations, priorities and time allocation

Education & Experience Requirements

• Bachelor’s degree in business, marketing or a related field
• Minimum of 5 years of experience in account services at a marketing or advertising agency
• Experience within the healthcare industry preferred
• Certifications in project management and content marketing preferred
• Previous experience working remotely is preferred

Working Conditions

• Occasionally required to remain stationary with long sitting times in a remote work environment
• Movement, lifting, and/or moving up to 15 pounds
• Sitting, using hands to finger, handle, or feel
• Reaching with hands and arms
• Communicating

Equal Opportunity Employer

True North Custom (“TNC”) is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. TNC is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at TNC are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age physical, mental or sensory disability, HIV status, sexual orientation, gender identify and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or generic information, family or parental status, or any other status protected by the laws or regulations of the locations where we operate. TNC will not tolerate discrimination or harassment based on any of these characteristics.