Senior Account Manager

(Norwalk, CT | Hybrid, 3 days in-office)

Join our growing team and be part of a company that values collaboration, creativity, and results. Apply now and let’s talk!

Responsibilities

• Manage day-to-day client relationships while serving as a trusted strategic partner and primary agency contact.
• Lead the development and execution of integrated media campaigns focused on both brand growth and measurable performance outcomes.
• Owning campaigns from strategy, ideation, planning, creative coordination, implementation, reporting, optimization, billing, and post-campaign analysis.
• Partner with internal media teams to develop performance brand strategies across Linear TV, CTV/Streaming, digital video, YouTube, retargeting, retail media networks and other relevant channels.
• Analyze campaign performance, identify trends, and recommend optimizations tied to client KPIs, ROI, CPA, response, reach, frequency, traffic, sales, and other business metrics.
• Use data, research, competitive insights, and analytics to guide decision-making and improve campaign effectiveness.
• Develop clear, compelling client-facing reports, wrap reports, performance summaries, and presentation decks that connect media activity to business results.
• Manage client budgets, media projections, forecasts, billing, invoicing, and expenditure tracking.
• Collaborate cross-functionally with Linear & Digital Media, Strategy, AdOps, Analytics, and Business Development teams.
• Identify opportunities to grow existing accounts through new channels, expanded budgets, testing strategies, and improved performance recommendations.
• Support new business RFP’s and pitches by contributing strategic media thinking, performance marketing insights, category research, and client-ready presentation materials.
• Stay current on media trends, technology, AI, measurement, attribution, consumer behavior, linear, CTV/streaming, digital, retail media networks and performance brand marketing best practices.
• Represent Diray Media at industry events, conferences, client meetings, and networking opportunities when appropriate.

Qualifications

• 5+ years of account management experience, preferably within a media agency, performance marketing agency, brand marketing team, or DTC-focused environment.
• Strong experience in performance brand marketing, with the ability to connect brand-building media activity to measurable outcomes.
• Experience with Linear TV, CTV/Streaming, digital advertising, YouTube, retargeting, retail media networks and full-funnel media campaigns.
• Strong understanding of campaign measurement, attribution, media KPIs, ROI, CPA, reach/frequency, response metrics, web traffic, sales impact, and performance reporting.
• Experience managing client relationships and presenting strategic recommendations to senior-level client stakeholders.
• Ability to analyze campaign data, identify insights, and turn results into clear optimization recommendations.
• Strong communication, presentation, organizational, interpersonal, and analytical skills.
• Ability to manage multiple accounts, priorities, deadlines, budgets, and deliverables in a fast-paced agency environment.
• Strong attention to detail and ability to manage both strategic and executional responsibilities.
• Comfortable collaborating across departments and managing up, down, and across the organization.
• Proficiency in Microsoft Excel, including pivot tables and basic formulas.
• Advanced proficiency in AI tools, PowerPoint, Word, and client-facing presentation development.
• Strong financial and budget-management skills, including media forecasting, billing, and expenditure tracking.
• A proactive, solutions-oriented attitude with strong problem-solving skills.
• Experience in planning, negotiating, or managing national media campaigns is a plus.
• DTC, retail, pharma, health/wellness, consumer products, or performance-driven brand experience is strongly preferred.

About Diray Media

Diray Media is a Total Video performance agency with over 35 years of experience connecting brands to audiences across every screen. We specialize in blending linear TV, streaming, and online video with data-driven retargeting strategies that amplify visibility, deepen audience engagement, and drive real results. As TV viewership evolves, our comprehensive approach ensures your campaigns are built for impact in today’s multi-platform world.

We offer a fun hybrid working environment, located in Norwalk, CT. The role also includes a highly competitive salary and bonus, with 100% of employee healthcare paid by Diray.

Best Places to Work in Connecticut

Diray was named one of Connecticut's top workplaces by the Hartford Business Journal for 2024!