Senior Account Based Marketing Manager
The Role
We’re hiring a Senior ABM Manager to help RevenueCat speak to, engage, and build pipeline with established consumer apps. This is not your standard “own the funnel” demand gen role. And it is definitely not the kind of ABM where you buy a list, launch ads, hand accounts to a BDR team, and hope enough people agree to a demo. RevenueCat doesn’t run that kind of GTM motion. We’re a marketing-led, inbound-first company with a lean, technical sales team. Our sales motion is consultative by design: engineers and account managers helping product, engineering, and growth teams understand the tradeoffs of app monetization, not pushing people through a generic enterprise SaaS sales process.
What You’ll Be Responsible For
Building the strategic account engagement engine. We know who most of the “big apps” are. Your job is to help us understand what they care about, how to reach them, and what RevenueCat can uniquely help them do. You’ll help map, prioritize, segment, and activate target accounts across the consumer app ecosystem: health and fitness, productivity, education, AI-native apps, dating, media, streaming, gaming, and other categories where monetization complexity is a real challenge.
Creating ABM plays that do not feel like ABM. You’ll architect 1:1 and 1:few campaigns that feel useful, researched, and hard to ignore. We are not looking for “Dear {{First Name}}, noticed you work at {{Company}}.” Instead, this could mean building a category-specific benchmark experience for scaled fitness apps, creating a personalized “what we’d test next” page for a target account, sending a private data readout to a growth leader, or helping design an invite-only discussion for product and engineering leaders dealing with the operational messiness of app monetization at scale.
Earning mindshare and trust with the “big app” ecosystem. Big apps are different beasts. They often have subscription infrastructure already. They may have built internal tooling years ago. They may have different teams owning app store billing, web checkout, product catalogs, pricing experiments, reporting, lifecycle campaigns, and support. They may not want to rip and replace anything. They may be interested in RevenueCat precisely because we can now help them add value around their existing setup through products like web funnels, remote paywalls, and more robust product catalog management. You’ll become one of the people internally who lives and breathes this world. You’ll help us understand what established apps care about, where they struggle, what they misunderstand about RevenueCat, and what messages actually earn attention from product, engineering, and growth leaders.
Partnering closely with Sales. You’ll work directly with Chris, Amanda, and the sales team to turn field feedback into better campaigns. That means listening to what prospects are actually asking, understanding where deals get stuck, identifying which objections are perception problems versus product gaps, and building targeted plays that open doors or accelerate active conversations. You will not be throwing leads over the wall. You’ll be in the account strategy conversation.
Building AI-native GTM workflows. Our ABM foundation is functional, but not particularly solid. Some of the current process is duct-taped together. That is part of the opportunity. You’ll help rebuild pieces of the system in a more AI-native way: account research, signal monitoring, landing page generation, campaign orchestration, reporting, and nurture flows. We want someone who sees AI as a way to make GTM more personal, more useful, and more creative.
Owning the account journey from “mapped” to “in conversation”. You’ll help define the metrics that matter. That likely includes target accounts mapped, contacts identified, meaningful engagement, meetings booked, opportunities created, assisted pipeline, and ABM-sourced pipeline. Quality matters more than volume. RevenueCat already knows how to drive broad engagement. This role is about translating our market position into high-quality conversations with the right accounts.
What This Might Look Like In Practice
You might build: A personalized monetization teardown for a scaled education app, showing where RevenueCat could help them test faster without ripping out their current subscription infrastructure. A private benchmark brief for 50 large health and fitness apps, using RevenueCat data to show how their category behaves differently from the broader subscription market. A post-App Growth Annual follow-up motion where strategic accounts receive tailored takeaways based on the sessions, workshops, or product areas most relevant to their business.
You might sit in on sales calls and account strategy conversations to understand how larger apps evaluate RevenueCat. You might study the established app ecosystem: who the major players are, how different app categories monetize, and where RevenueCat’s perception needs to evolve.
You might ship your first small-but-useful contribution: maybe a campaign concept, a workflow improvement, or a quick account activation play. You might run at least one end-to-end ABM play for a strategic account segment or cluster of named accounts. You might define an initial account journey model, from mapped to engaged to meeting to opportunity. You might begin owning an assisted pipeline number, with a clear point of view on how we should measure quality account engagement.
You might partner with Events and Sales on at least one strategic account experience — such as a private dinner, roundtable, workshop, or conference-adjacent activation — with clear goals around target account attendance, opportunity creation, pipeline influence, and post-event follow-up. You might work with Content or Product Marketing to turn RevenueCat data, product launches, or customer insights into assets that speak directly to larger apps. You might build reusable campaign frameworks that can be adapted by category, use case, persona, or account stage.
You might help the GTM team get sharper on how we talk to established apps that do not want to rip and replace their current setup. You might show early evidence that ABM is creating higher-quality conversations and pipeline. You might build a repeatable ABM engine for strategic consumer app accounts, including frameworks we can iterate on. You might grow ABM-sourced and ABM-assisted pipeline. You might help RevenueCat show up more credibly with larger, established apps. You might become one of the internal experts on how big apps operate, what they care about, and how we should engage them. You might create account plays that Sales actually wants to use because they lead to better conversations. You might establish a system for learning from every campaign, event, and account interaction so the program gets smarter over time.
What We’re Looking For
You might be a good fit if you Have 5+ years of experience in demand generation, ABM, integrated campaigns, or a related GTM role. Have built pipeline with strategic accounts before, especially in a high-quality, account-specific motion. Are AI-native in how you work. You are already using AI to research, write, build, automate, analyze, or orchestrate campaigns. Have taste. You know when something feels generic, over-automated, too salesy, or too much like every other SaaS campaign. Are excited by consumer apps. You notice paywalls. You have opinions about onboarding and why one app monetizes better than another. You are curious about pricing, app store dynamics, subscriptions, churn, web funnels, and growth loops. Experience using tools like Salesforce, Clay, and 6sense
Bonus Points if You Have
Experience in mobile apps, consumer subscriptions, or developer tools
Familiarity with subscription growth concepts like conversion