Senior AB Journey Manager - Onboarding

We need to produce HTML fragment with sections: About the role, Responsibilities, Requirements (or Skills), Benefits, Pay, Schedule etc. Only include sections that have real specific content. From posting: - About the role: description: "As our Senior AB Journey Manager for Onboarding, you will design and optimise the onboarding journeys that accountants and bookkeepers move through when they first partner with Xero. Your work will shorten the time it takes a new partner to get real value from Xero, lift activation rates, and build the foundation fo... From there, you will Go Bold by designing and running experiments that test new onboarding models, offers, messaging and channel mixes, using propensity scoring and AI powered personalisation to reach the right partner with the right action at the right moment. You will turn results into a prioritised roadmap, bring... You will join the Accountant and Bookkeeper Journeys team within Xero's Customer Growth and Engagement group, a small team of journey managers who each look after a stage of the partner lifecycle, from onboarding through to upsell and loyalty. The team is remote and async by design, with members across the United St..." Also later: "You will join the Accountant and Bookkeeper Journeys team within Xero's Customer Growth and Engagement group, a small team of journey managers who each look after a stage of the partner lifecycle, from onboarding through to upsell and loyalty. The team is remote and async by design, with members across the United States, the United Kingdom, Australia and New Zealand, and a manager based in the UK. You will work as a peer to the other senior journey managers, sharing what you learn as you go, and partnering closely with regional go to market teams so journey work connects to the partner cohorts that matter most." - Responsibilities: bullet list with arrows: "➔ Building the personalised onboarding journey strategy for the second half of FY27 across three to four priority accountant and bookkeeper segments", "➔ Running a cross channel experimentation roadmap that tests digital only against sales led activation models, and the blends in between", "➔ Putting partner propensity scoring, behavioural signals and AI driven personalisation to work so outreach lands at the right moment rather than in bulk", "➔ Next up, designing post activation workflows and an attribution framework that links journey work directly to revenue, partner growth and early engagement". Also earlier bullet: "You will work as a peer..." but that's more description. - Required Skills & Abilities: bullet list: "➔ You will bring solid grounding in B2B marketing or customer journey strategy, ideally gained in a SaaS or fintech business, with commercial results you can point to", "➔ Experimentation is where you do your best work, from designing a clean A/B test to reading the results honestly and deciding what deserves to scale", "➔ Data is how you make decisions, whether that is funnel analytics, behavioural signals, customer segmentation or propensity models", "➔ You Go Together by influencing Product, Marketing, Sales and Customer Success as a genuine partner, without relying on formal authority", "➔ Ambiguity does not slow you down, and you Go Fast by shipping, learning and refining rather than waiting for a perfect plan", "➔ Curiosity about accountants and bookkeepers sits behind your work, because the nuance between segments is where good journey design comes from" - Pay: Salary USD 162,400 - 243,600 - Schedule: Not explicitly given; but mention hybrid, flexible, remote async, boost days, some flexibility in hours. Could infer schedule: hybrid flexible. But we should only include Schedule if posting actually states it. It says: "This role is based in our Bay Area office in San Mateo, and we offer a flexible, hybrid set up so you can work from a mix of home and the office. We come together on designated boost days for the planning, problem solving and connection that is simply better in person, and our office spaces are built for collaboration with quieter corners for focused work. Because your team spans the UK, Australia and New Zealand, some flexibility in your hours will help, and in return we care about outcomes rather than where you sit." That's schedule info: flexible hybrid, boost days, some flexibility in hours. So we can include Schedule section with that content. - Benefits: Not explicitly listed. No mention of benefits like health, 401k etc. So we should not create Benefits section. - Qualifications: Not separate; skills cover. Thus sections: About the role, Responsibilities, Required Skills & Abilities (maybe label as Requirements or Skills), Pay, Schedule. We need headings

for each section. Use

• for lists. Use

  for prose. We must not repeat job title as heading. Not include Job ID etc. We must preserve all substantive information; do not invent or summarize away detail. So we need to include all bullet points and prose. We need to ensure we don't include boilerplate like "Apply even if your experience isn't a perfect match! At Xero, we hire based on your skills, passion, and the unique perspective you can bring to enhance our culture and team. Apply now Please let Xero know you found this job on Job Vista. This helps us grow! Apply now" - that's application instructions, should be removed. Also remove "Job Overview Company Xero Location Hybrid (San Mateo, California, United States) Job Type Full Time Salary USD 162,400 - 243,600 Posted Today Deadline Mar 17, 2027 About Company Industry Information Technology Founded - View Company Profile ⟶ Quick Actions" - that's metadata, drop. We need to keep location? Possibly part of About the role? The location is given in heading "Hybrid (San Mateo, California, United States)". Could be included as part of About the role? The instruction: do not put Job ID / requisition numbers as headings — fold minor metadata into a short

  or drop it. Location maybe minor metadata; we could include a short

  under About the role? But we already have prose about role; we could add a sentence: "This role is based in our Bay Area office in San Mateo, and we offer a flexible, hybrid set up..." Actually that sentence appears later in the posting under schedule info. So we can keep that. Thus final HTML:

  About the role

  As our Senior AB Journey Manager for Onboarding, you will design and optimise the onboarding journeys that accountants and bookkeepers move through when they first partner with Xero. Your work will shorten the time it takes a new partner to get real value from Xero, lift activation rates, and build the foundation for... From there, you will Go Bold by designing and running experiments that test new onboarding models, offers, messaging and channel mixes, using propensity scoring and AI powered personalisation to reach the right partner with the right action at the right moment. You will turn results into a prioritised roadmap, bring... You will join the Accountant and Bookkeeper Journeys team within Xero's Customer Growth and Engagement group, a small team of journey managers who each look after a stage of the partner lifecycle, from onboarding through to upsell and loyalty. The team is remote and async by design, with members across the United States, the United Kingdom, Australia and New Zealand, and a manager based in the UK. You will work as a peer to the other senior journey managers, sharing what you learn as you go, and partnering closely with regional go to market teams so journey work connects to the partner cohorts that matter most.

  Responsibilities

  • Building the personalised onboarding journey strategy for the second half of FY27 across three to four priority accountant and bookkeeper segments
  • Running a cross channel experimentation roadmap that tests digital only against sales led activation models, and the blends in between
  • Putting partner propensity scoring, behavioural signals and AI driven personalisation to work so outreach lands at the right moment rather than in bulk
  • Designing post activation workflows and an attribution framework that links journey work directly to revenue, partner growth and early engagement

  Required Skills & Abilities

  • You will bring solid grounding in B2B marketing or customer journey strategy, ideally gained in a SaaS or fintech business, with commercial results you can point to
  • Experimentation is where you do your best work, from designing a clean A/B test to reading the results honestly and deciding what deserves to scale
  • Data is how you make decisions, whether that is funnel analytics, behavioural signals, customer segmentation or propensity models
  • You Go Together by influencing Product, Marketing, Sales and Customer Success as a genuine partner, without relying on formal authority
  • Ambiguity does not slow you down, and you Go Fast by shipping, learning and refining rather than waiting for a perfect plan
  • Curiosity about accountants and bookkeepers sits behind your work, because the nuance between segments is where good journey design comes from

  Pay

  USD 162,400 - 243,600

  Schedule

  This role is based in our Bay Area office in San Mateo, and we offer a flexible, hybrid set up so you can work from a mix of home and the office. We come together on designated boost days for the planning, problem solving and connection that is simply better in person, and our office spaces are built for collaboration with quieter corners for focused work. Because your team spans the UK, Australia and New Zealand, some flexibility in your hours will help, and in return we care about outcomes rather than where you sit.

  Check we didn't repeat job title. Good. We need to ensure we didn't include any boilerplate like "Apply even if your experience isn't a perfect match!" etc. We removed. Check we preserved all substantive info: The About the role prose includes some ellipsis "...". Should we keep the ellipsis? The original had "foundation fo..." and "bring...". We should preserve as is? The instruction: preserve ALL substantive information; do NOT invent or summarize away detail. The ellipsis indicates omitted text; we should keep it as is? Probably keep the exact text as given, but we may have truncated. The original: "build the foundation fo..." and "You will turn results into a prioritised roadmap, bring...". We should keep those exactly. Let's copy them. Original snippet: "Your work will shorten the time it takes a new partner to get real value from Xero, lift activation rates, and build the foundation fo... From there, you will Go Bold by designing and running experiments that test new onboarding models, offers, messaging and channel mixes, using propensity scoring and AI powered personalisation to reach the right partner with the right action at the right moment. You will turn results into a prioritised roadmap, bring..." Thus we need to keep "foundation fo..." and "bring...". We'll include them. Also later: "You will join the Accountant and Bookkeeper Journeys team within Xero's Customer Growth and Engagement group, a small team of journey managers who each look after a stage of the partner lifecycle, from onboarding through to upsell and loyalty. The team is remote and async by design, with members across the United St..." Actually there is truncation "United St...". We should keep that as is? The original: "with members across the United St...". Probably it's cut off; we should keep as given. We'll keep "United St...". Thus adjust About the role paragraph accordingly. Let's rewrite About the role:

  As our Senior AB Journey Manager for Onboarding, you will design and optimise the onboarding journeys that accountants and bookkeepers move through when they first partner with Xero. Your work will shorten the time it takes a new partner to get real value from Xero, lift activation rates, and build