Seasonal Digital Engagement Specialist I

About the role

The Seasonal Digital Engagement Specialist I is responsible for ongoing customer engagement related to King Arthur Baking’s digital channels: website content, social media, and additional platforms. This role’s primary goals are to ensure that the King Arthur Baking brand resonates positively with new and existing fans, and that digital marketing initiatives are supported in online conversations. This position is part of the Editorial & Education Team and works closely with other teams including but not limited to Customer Support, Digital Marketing, and Test Kitchen.

Responsibilities

• Monitor and respond to KABC audiences on social media and other online platforms; answering questions, amplifying positive comments, de-escalating sensitive situations, and proactively engaging others in ways that support and draw positive attention to the KABC brand and our campaigns.
• Answer basic baking and product questions from our audience and moderately challenging questions with help from Digital Engagement Team Lead, Digital Engagement Specialist II members, and/or other relevant team members as needed.
• Additional tasks and responsibilities as necessary.

Requirements

• Bachelor’s degree or comparable professional experience in communications, marketing, public relations, or related field.
• Degree or certification in baking and/or pastry, or comparable experience in a professional kitchen setting.
• Comfort with and practical knowledge of from‑scratch baking.
• Ability to remain stationary for extended periods of time.
• Remote work environment that meets KAB standards for work; indoor office space where most work is performed at a desk with a monitor that can be adjusted for standing or sitting.
• Understand that safety is the responsibility of everyone at the organization; responsible for providing a safe and ergonomically sound work environment, identifying unsafe conditions and correcting these conditions immediately; engage in safety and compliance training programs and encourage 100% team participation.

Skills

• Communication: Exceptional writing skills, including grammar, spelling, the ability to convey complex ideas and concepts, and an aptitude for creatively connecting with an audience; aptitude for recognizing tone and context, and ability to represent the King Arthur brand appropriately in conversation; effective communicator who listens and respects others’ points of view.
• Technical Skills: Web savvy, including comfort and confidence managing social media platforms, online tools, and mobile apps.
• Time management and Efficiency: Ability to work at a rapid pace and with high volumes of messages without sacrificing quality in responses.
• Teamwork and Collaboration: Participate in team problem solving and decision making; think and act strategically, understand how one’s role contributes to the larger outcomes.
• Success Factors: Open to change, recommends actions for continuous improvement; provide exemplary customer service to both internal and external customers; set high standards for oneself, meet deadlines; learn from mistakes, be receptive to feedback; maintain a positive attitude; love and understanding of baking with the ability to answer home baker’s recipe questions; ability to give and receive feedback in a positive, constructive manner; genuine enthusiasm for all things King Arthur Baking.

Benefits

As a seasonal employee, you will be eligible to receive generous discounts in our retail store, including free bread and flour each month. You will also be eligible to receive a 10% retention bonus upon the successful completion of your assignment.

Pay

$20.17 to $24.55 per hour worked; commensurate with experience.

Schedule

There are two seasonal openings available. The full‑time position is 40 hours a week with an expected end date in mid‑January 2027. The ideal schedule is Tuesday through Saturday 10AM – 6PM EST. The part‑time position is 20 hours a week until mid‑January 2027 at which point it will increase to 30 hours a week until mid‑February. The ideal schedule includes availability Sunday 10 AM - 2 PM EST and Monday through Thursday 8AM – 12 PM EST.