Search Optimization Strategist
Job Summary
The Search Optimization Strategist leads the firm’s approach to search visibility across traditional search engines and emerging AI-powered discovery platforms. This role owns strategy and execution across Search Engine Optimization (SEO), Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) to ensure Plante Moran content is discoverable, trusted, and cited wherever prospects seek answers.
Qualifications
- Bachelor’s degree in Marketing, or related field; or equivalent education, training, or experience
- 3–5 years of experience in SEO, content strategy, digital marketing, or search-focused roles (B2B experience preferred)
- Hands-on experience with enterprise SEO tools (e.g., Conductor, SEMrush, Moz, or similar)
- Strong understanding of modern SEO fundamentals, including technical SEO, on-page optimization, and authority signals
- Working knowledge of AEO concepts (featured snippets, voice search, question-based optimization) and GEO concepts (AI-generated answers, citations, entity authority), or demonstrated ability to learn and apply emerging search practices
- Ability to translate search data and insights into clear, actionable recommendations for both technical and non-technical stakeholders
- Exceptional written and verbal communication skills, with strong critical thinking and attention to detail
- Strong presentation skills and comfort communicating with senior and cross-functional stakeholders
- Understanding of the buyer’s journey and how search behavior maps to content and conversion
- Collaborative, proactive, and consultative approach to working with colleagues across the firm
- Proficiency with Microsoft Office Suite and familiarity with project management tools (e.g., Workfront or similar)
What Makes Us Different?
We are a relatively jerk-free firm with a world-class culture, consistent recognition as one of Fortune Magazine’s “100 Best Companies to Work For,” and an endless array of opportunities. At Plante Moran, diversity, equity and inclusion means that all staff members have equitable and fair opportunities to succeed, in an inclusive environment. We are committed to a diverse workplace and strive to create a culture where each person feels accepted and valued. We believe that each person’s ultimate potential begins with first acknowledging their inherent dignity.
Benefits
- Health, dental, vision, disability, and life insurance
- Flexible Time Off and various pre-determined holidays
- 401(k) plan
- Flexible benefits plans
- Business-related travel expense, lodging, and meal reimbursement for business-related use
- Discretionary bonus plan