Search Marketing & SEO Manager (Contract)

Paid Search Optimization

• Own campaign structure, bidding strategy, and budget allocation across Google and Microsoft Ads
• Continuously refine keyword lists including match types, negatives, and search term harvesting
• Optimize Quality Scores, ad rank, and landing page relevance
• Run structured A/B tests on ad copy variations (briefs provided by creative team)
• Monitor and report on CPC, ROAS, CVR, and impression share on a weekly basis
• Manage audience targeting, remarketing lists, and bid adjustments

SEO

• Perform technical SEO audits covering crawl health, Core Web Vitals, and structured data
• Build and maintain keyword maps aligned to site architecture
• Brief the content team on SEO priorities and optimize existing pages for search intent
• Manage a link acquisition pipeline and monitor domain authority
• Track organic rankings, traffic trends, and index coverage in Google Search Console
• Cross-reference paid search data to identify organic content gaps and opportunities

Requirements

• 3 to 5 years managing Google Ads campaigns with a clear track record of performance improvement
• Hands-on SEO experience with demonstrated ranking or traffic growth, ideally including a technical project or site migration
• Deep familiarity with Google Ads, Google Analytics 4, Google Search Console, and Microsoft Advertising
• Proficiency with SEO tools such as Ahrefs, Semrush, Sor Screaming Frog
• Comfortable analyzing large datasets in spreadsheets; experience with reporting tools such as Looker or Data Studio is a plus
• Able to translate data into clear, actionable insights for non-technical stakeholders
• Experience managing monthly ad budgets of $20,000 or more

Nice to Have

• Experience with Reddit Ads, particularly conversion campaign setup and audience targeting
• Ability to write or edit ad copy and brief creative assets independently
• Basic HTML or CSS knowledge for implementing on-page SEO changes without developer support
• Familiarity with CRO tools such as Unbounce or VWO for landing page testing

Compensation

$50/hour