Search Engine Optimization Analyst

About the Role

The Search Engine Optimization (SEO) Analyst is responsible for helping execute tasks related to Fisher Investments’ SEO and reputation management strategy. This includes reviewing content for alignment with assignment requirements, producing reports on the performance of SEO strategies, collecting data on FI and competitors’ websites, proposing refinements to strategies based on observed metrics, maintaining team documentation, and performing other duties as assigned to support reputation management strategies.

Responsibilities

• Manages a program to ensure elements meet business requirements efficiently.
• Oversees all phases of various projects from envisioning through deployment.
• Reports on project and program performance to management.
• Identifies potential process improvements, recommends solutions, and implements them to improve department efficiency.
• Coaches, mentors, and motivates junior team members.
• Works onsite in a team-based and open office environment under direct supervision.
• Performs keyword research and competitive analysis.
• Prepares dashboards and regular reporting for management.
• Coordinates off-page activities like influencer outreach.
• Monitors and evaluates search results and performance across major search channels.
• Develops new reports for senior management.
• Maintains documentation related to SEO activities, including policies & procedures, test results, and project plans.
• Communicates project updates and outcomes to stakeholders outside the Reputation Team.

Requirements

• Bachelor’s degree or equivalent combination of education and experience required.
• At least 3 years of digital organic marketing, public relations, or equivalent experience preferred.
• Highly developed qualitative and/or quantitative skills.
• Ability to analyze situations and develop creative solutions.
• Excellent verbal and written communication skills.
• High level of attention to detail.
• Ability to adapt to changes in a fast-paced, team environment.
• Ability to prioritize workload and manage time across various tasks.
• Proficient in Microsoft Office software.
• Proficient with web technologies such as HTML, CSS, JavaScript preferred.
• Proficient with SEO analysis tools such as ScreamingFrog, AHREFs, SEMRush, Moz, etc. preferred.
• Knowledge of website content and coding guidelines as provided by search engines with significant market share preferred.

Benefits

• 100% paid medical, dental, and vision premiums for you and your qualifying dependents.
• A 50% 401(k) match, up to the IRS maximum.
• 20 days of PTO, plus 10 paid holidays.
• Family Support programs including 8 weeks of Paid Primary Caregiver Leave.
• $10,000 fertility, family forming, and hormonal health assistance.
• Back-up child, adult, and elder care.

Schedule

This is an in-office role. Based on your role, tenure, and performance eligibility, you may have the opportunity to participate in a hybrid work-from-home program. This program is subject to change.