Scaling A Business: Do’s and Don’ts

Key Considerations for Scaling Your Business

Scaling a business isn’t just about making everything bigger—it’s about making it better. Whether you’re past your first successful year or just starting out, these principles can guide your approach to growth.

• Don’t Scale Before Perfecting Your Product

  Avoid rushing to scale before you’ve clearly defined your product’s target audience and ironed out any errors. Addressing issues early prevents wasted time and resources later.

• Do Deliver Your Product Promptly

  Timely shipments are critical. As Josh Tetrick, CEO of Hampton Creek, emphasizes: “You can have a compelling technology platform and a great story, but if you can’t deliver on time and in full, it doesn’t matter.”

• Don’t Focus Only on Short-Term Solutions

  While increasing marketing and sales may seem urgent, long-term demand and a strong buyer’s market are key to a sustainable foundation.

• Do Prepare to Be Wrong

  Mistakes are inevitable. Aske Christiansen, founder of ScalingYourBusiness.com, advises: “Planning for failure is the most important thing you can do. You’ll fail a lot, just like everyone else—and that’s fine.”

• Don’t Choose the Wrong People

  Early-stage help can feel invaluable, but long-term relationships matter. Whether hiring employees or securing investors, ensure they align with your future vision.

• Do Roll With the Punches

  Adaptability is essential. As your business grows, confront challenges head-on—whether expanding your team or addressing problems directly.