SALESFORCE MARKETING CLOUD MANAGER (Boston Office)

Responsibilities

• Lead the administration, configuration, and optimization of Salesforce Marketing Cloud (SFMC) and Data Cloud.
• Architect solutions across SFMC modules (Journey Builder, Mobile Studio, Cloud Pages, etc.) for email, SMS, and mobile campaigns.
• Oversee system integrations, data structure, AMPscript and SSJS scripting, and API use cases.
• Maintain compliance with digital communication regulations (CAN-SPAM, TCPA).
• Serve as the Product Owner for SFMC, managing the vision, roadmap, and backlog to align with broader marketing and business goals.
• Collaborate with stakeholders to turn customer insights into automation strategies that drive acquisition, retention, and conversion.
• Manage and mentor a team of Marketing Cloud Developers, fostering professional growth and technical excellence.
• Partner with cross-functional teams in Marketing, IT, and Analytics to deliver seamless digital experiences.
• Design and launch multichannel customer journeys using automation tools and advanced data segmentation tactics.
• Run A/B tests and optimize performance using tools like Einstein Recommendations, analytics, and personalization features.
• Build dashboards and reports to track KPIs, including open rates, click-through rates, and conversion performance.
• Use insights and root cause analysis to drive continuous improvement and marketing efficiency.
• Stay ahead of industry trends, emerging technologies, and platform enhancements.
• Identify new opportunities to enhance customer experience and improve ROI.
• Bring artificial intelligence into the day-to-day workflow to further enhance team outcomes.

Requirements

• 5+ years of hands-on experience with Salesforce Marketing Cloud (including Journey Builder, Mobile Studio, Automation Studio).
• Solid knowledge of AMPscript, SQL, SSJS, and APIs.
• Proven success in managing end-to-end marketing automation strategy and execution.
• Strong skills in project management and the ability to lead in a fast-paced environment.
• Experience using Jira to manage backlogs and organize work.
• Ability to communicate complex technical topics to business stakeholders.
• Experience with Salesforce Data Cloud and Agentforce is a huge plus.
• Bachelor's degree in Marketing, Computer Science, Information Technology, or related field.
• Preferred: Salesforce Marketing Cloud Certifications.