Salesforce Marketing Cloud Lead / Technical Architect - Boca Raton, FL (Onsite Role)

Salesforce Marketing Cloud Lead / Technical Architect Boca Raton, FL (Onsite Role) 6-12+Months Serve as the technical lead and subject matter expert for Salesforce Marketing Cloud (SFMC) initiatives. Architect and design scalable SFMC solutions to support current and future business needs. Provide hands-on technical leadership in Journey Builder, Automation Studio, Mobile Studio, Email Studio, and Audience Builder. Translate complex business and marketing requirements into end-to-end technical solutions. Design and develop personalized communications using AMPScript, SSJS, SQL, HTML, and dynamic data extensions. Lead architecture and support integrations with APIs, Marketing Cloud Connector, Data Cloud, and other Salesforce technologies. Evaluate existing SFMC architecture and establish scalable, high-performing frameworks. Define and enforce development standards, design principles, testing methodologies, and best practices. Develop and operationalize customer engagement frameworks and communication workflows. Govern platform processes, development practices, integrations, and solution quality. Manage end-to-end technical delivery from requirements gathering to production support. Ensure user stories and enhancement requests are technically defined and groomed. Review code and solutions, providing technical feedback and mentorship to development teams. Create scenario-based test cases and support automated testing for solution quality. Participate in estimation, scoping, and planning for new development initiatives. Collaborate with business stakeholders, marketing teams, developers, and cross-functional teams. Assess the impact of new requirements and integrations on upstream and downstream systems. Develop and maintain technical documentation, architecture diagrams, and process flows. Identify and implement AI and automation opportunities to streamline processes. Support production teams with troubleshooting and technical guidance. Perform other related duties as assigned.