Salesforce Data Cloud Consultant

About the role

We are seeking a skilled Salesforce Data Cloud Consultant with strong experience in Customer Data Platforms, segmentation, activation, customer analytics, and zero-copy data architecture. The consultant will be responsible for designing and implementing Data Cloud / CDP solutions that unify customer data, enable customer 360 profiles, support advanced segmentation, and activate audiences across marketing, sales, service, and analytics channels.

Responsibilities

• Design and implement Salesforce Data Cloud / CDP solutions
• Build customer 360 profiles and identity resolution logic
• Develop audience segmentation and activation strategies
• Implement RFM and CLV-based customer analytics
• Enable segment activation across marketing, CRM, advertising, and analytics platforms
• Design zero-copy / zero-ETL data integration patterns
• Work with cloud data warehouses and data lakes
• Ensure data governance, privacy, consent, and compliance requirements
• Create technical documentation, solution designs, and implementation roadmaps
• Support testing, deployment, training, and post-go-live optimization

Requirements

• Strong CDP / Data Cloud implementation experience
• Expertise in segmentation activation, RFM analysis, and CLV
• Experience with zero-copy or zero-ETL architecture
• Strong SQL and data modeling skills
• Experience with CRM, marketing automation, and analytics platforms
• Understanding of identity resolution, consent management, and customer data governance
• Strong communication and consulting skills
• Strong experience in Salesforce Marketing Cloud and Salesforce Data Cloud
• Knowledge of Snowflake, Databricks, BigQuery, Redshift, or similar platforms
• Experience with Adobe Experience Platform, Segment, Tealium, or Treasure Data
• Experience with Tableau, Power BI, Looker, or similar BI tools
• Predictive analytics, churn modeling, propensity modeling, or personalization use cases

Qualifications

• Bachelor’s degree in computer science, Data Analytics, Information Systems, Marketing Technology, or a related field
• 5+ years of relevant experience in data, martech, CRM, analytics, or consulting
• 2+ years of hands-on CDP / Data Cloud experience