Salesforce Business Analyst

About the role

Choosing Capgemini means choosing a company where you will be empowered to shape your career in the way you’d like, where you’ll be supported and inspired by a collaborative community of colleagues around the world, and where you’ll be able to reimagine what’s possible. Join us and help the world’s leading organizations unlock the value of technology and build a more sustainable, more inclusive world. Location: Cleveland, OH. This is a hybrid role.

Responsibilities

• Conduct discovery workshops and stakeholder interviews to understand marketing business processes and objectives.
• Gather, document, and prioritize business, functional, and non-functional requirements.
• Develop user stories, use cases, acceptance criteria, and process flows.
• Facilitate requirements traceability from business objectives through implementation and testing.
• Partner with architects and developers to design SFMC solutions aligned with marketing goals.
• Define requirements across: Journey Builder, Email Studio, Mobile Studio, Automation Studio, Contact Builder, Audience Builder, Advertising Studio, Personalization and Engagement solutions.
• Assist in customer segmentation, campaign orchestration, and data model design.
• Analyze customer journeys and recommend improvements to engagement strategies.
• Identify opportunities for personalization, automation, and customer lifecycle marketing.
• Support lead nurturing, customer retention, upsell, and cross-sell initiatives.
• Define KPIs and measurement frameworks to evaluate campaign effectiveness.
• Manage and maintain product backlogs.
• Participate in sprint planning, backlog grooming, and release planning activities.
• Collaborate with cross-functional teams to ensure successful delivery.
• Support defect triage, UAT execution, and release readiness activities.
• Define data requirements and customer attributes needed for marketing campaigns.
• Support integration requirements between Salesforce CRM, Data Cloud, Marketing Cloud, CDPs, and external applications.
• Assist in defining consent management and customer preference requirements.
• Ensure data quality and governance standards are maintained.
• Develop test scenarios and support User Acceptance Testing (UAT).
• Validate business requirements against delivered functionality.
• Create training materials and support business adoption activities.
• Conduct stakeholder demonstrations and solution walkthroughs.

Requirements

• Bachelor's degree in business, Information Systems, Marketing, Computer Science, or related field.
• 5+ years of Business Analysis experience.
• 3+ years working with Salesforce Marketing Cloud.
• Experience gathering and documenting requirements for marketing automation solutions.
• Strong understanding of customer journey mapping and campaign execution.
• Experience working in Agile and Scrum environments.
• Excellent communication, facilitation, and stakeholder management skills.

Pay

The base compensation range for this role in Cleveland, OH is $61,087 to $104,364.

Benefits

Capgemini offers a comprehensive, non-negotiable benefits package to all regular, full-time employees. In the U.S. and Canada, available benefits are determined by local policy and eligibility and may include: Paid time off based on employee grade (A‑F), defined by policy: Vacation: 12‑25 days, depending on grade, Company paid holidays, Personal Days, Sick Leave; Medical, dental, and vision coverage (or provincial healthcare coordination in Canada); Retirement savings plans (e.g., 401(k) in the U.S., RRSP in Canada); Life and disability insurance; Employee assistance programs; Other benefits as provided by local policy and eligibility.