Sales Training Specialist
Job Summary
The Sales Training Specialist is responsible for designing, developing, and delivering comprehensive training programs that enhance the effectiveness, productivity, and performance of Senergy Petroleum’s sales organization.
Duties and Responsibilities
Training Development & Delivery - Design, develop, and implement structured sales training programs for new hires and tenured sales employees. Facilitate onboarding programs for Outside Sales Representatives, Inside Sales, and Key Account roles. Deliver training through a variety of methods, including in-person sessions, virtual workshops, ride-alongs, and e-learning modules. Create engaging training materials, including presentations, playbooks, job aids, and product guides aligned with Senergy’s offerings. Ensure training content reflects current market conditions, supplier programs, and company initiatives.
Sales Process & Performance Enablement - Reinforce standardized sales processes, including prospecting, pipeline management, and closing strategies. Train employees on effective use of CRM tools (NetSuite), including pipeline tracking, activity management, and reporting expectations. Partner with Sales Leadership to identify skill gaps and develop targeted training solutions. Support sales teams in improving key performance metrics such as conversion rates, margin growth, and customer retention.
Product & Industry Training - Develop and deliver product training across fuels, lubricants, DEF, cardlock, and petroleum equipment. Collaborate with supplier partners (e.g., Chevron) to incorporate technical training, product updates, and industry best practices. Educate sales teams on competitive positioning, market trends, and value-based selling strategies.
Field Coaching & Support - Conduct ride-alongs and field observations to assess sales effectiveness and provide real-time coaching. Provide ongoing mentorship and support to sales representatives to enhance customer engagement and selling skills. Partner with Sales Managers to reinforce training concepts and ensure adoption in the field.
Program Evaluation & Continuous Improvement - Measure training effectiveness through KPIs, feedback, and sales performance data. Continuously improve training programs based on business needs, market changes, and participant feedback. Maintain training documentation, schedules, and records to ensure consistency and scalability.
Collaboration & Communication - Work cross-functionally with Sales, Marketing, Operations, and HR to align training with company initiatives. Assist in developing internal communications that reinforce training initiatives and sales best practices. Support rollout of new products, pricing strategies, and sales campaigns through targeted training efforts.
Knowledge, Skills, and Abilities
Required: 3+ years of experience in sales training, sales enablement, or a related role. Experience in petroleum, energy, lubricants, or industrial sales environments strongly preferred. Strong understanding of sales processes, pipeline management, and CRM systems (NetSuite experience preferred). Proven ability to design and deliver engaging training programs for diverse audiences. Excellent communication, presentation, and facilitation skills. Ability to travel for field training and ride-alongs as needed.
Preferred: Bachelor’s degree in Business, Human Resources, Communications, or related field preferred. Experience in instructional design or corporate training, preferably in a logistics, energy, or industrial setting. Proficiency with instructional authoring tools (e.g., Articulate 360, Camtasia, Adobe Captivate).