Sales Specialist-Hispanic Segment

Position Responsibilities

• Serves as the go-to food service industry subject matter expert for our multicultural/ethnic independent and Regional Segments
• Strategic Market Growth: Partner with sales leadership to develop and execute long-term growth strategies and targeted marketing initiatives for Hispanic foodservice customers.
• Strategic Prospecting and Sourcing: Identify, evaluate, and secure new business opportunities by aligning Performance Foodservice’s products, services, and distribution capabilities with customer needs and value drivers.
• Relationship Management: Build and maintain strong long lasting relationships with key decision-makers, owners, operators, and influential leaders within the Hispanic foodservice community.
• Consultative Sales & Presentation: Create and deliver professional, customer-focused sales presentations designed to address operational challenges and drive long-term partnerships.
• Pricing and Financial Outcome: Utilize pricing strategies, financial models, and profitability analysis to negotiate agreements that support sustainable growth and a balanced account portfolio.
• Representation and Segment Advocacy: Represent Performance Foodservice at industry events, trade shows, and community functions, promoting the company’s value proposition and strengthening brand presence within Hispanic markets.
• Account Onboarding and Transition: Lead the successful onboarding of new accounts, ensuring a smooth transition to assigned Sales Representatives and a positive customer experience.
• Internal Collaboration and Mentorship: Provide training and expert guidance to internal sales teams on segment-specific challenges and emerging market trends
• Market Intelligence and Insight: Synthesize Industry data and competitive landscapes to advise on the refinement of PFS products and services
• Account Penetration and Promotions: Drive account penetration through product positioning, menu support, and the presentation of current promotions and programs.

Required Qualifications

• High School Diploma/GED or Equivalent
• Experience 1-2 years in Sales / Marketing or related area
• Bilingual : Spanish/English