Sales Representative (Shreveport, Bossier City, North LA)

About the role

Morales Beverage Group of LA seeks a Sales Representative for Shreveport, Bossier City, North LA and the surrounding territories. We offer a competitive compensation package with a wide range of benefits for full-time employees.

Job Description

Reporting to the General Manager, the Sales Representative is responsible for driving revenue growth through new account acquisition, strengthening client relationships, and ensuring high levels of satisfaction and retention. This role enhances brand visibility by engaging directly with store-level decision-makers, influencing purchasing behavior, and executing in-store merchandising and promotional strategies. The Sales Representative provides tailored solutions to meet customer needs, delivers exceptional service, and processes orders on-site to support sales goals.

Duties And Responsibilities

• Account Management: Create and maintain strong relationships with On-Premise and Off-Premise accounts

• Conduct regular visits to accounts to maintain current placements and ensure ongoing satisfaction

• Serve as the primary point of contact for assigned On- and Off-premise clients, fostering long-term partnerships

• Sell in new products to On-premise and Off-premise accounts and identify opportunities for portfolio expansion

• Meet and exceed sales targets within the assigned territory

• Drive product visibility and velocity through strategic placements and menu features

• Brand Programming And Marketing: Execute brand programs, promotions, and supplier initiatives at the account level

• Cook up and support on-site events such as tastings, staff trainings, and promotional activations

• Ensure proper execution of brand standards and promotional materials across all accounts

• Territory Management: Travel daily within the assigned territory to service accounts and pursue new business

• Prioritize high-impact visits to maximize territory efficiency and sales opportunities

• Monitor and report on account performance and compliance with program execution

• Provide regular feedback on market trends, competitor activity, and account-level opportunities

• Track sales activities, placements, and promotional effectiveness

• Deliver actionable insights to internal stakeholders to support strategic planning

Behavior & Communication Expectations

• A high level of professionalism and confidentiality is crucial to this role

• Establish and maintain effective working relationships with staff, department leaders and executive leadership

• Always be approachable

• Be known as a trusted resource for knowledge and guidance

• Desire to deliver excellence – Always look for the very best product in what we do

• Living Above the Line – Exhibiting ownership, accountability and responsibility

• Engaged – Ensuring we all care about MBG and the work we do, from the top - down

• Responsive – We do what we say in a timely manner

• Respected – As professionals, we are known for accuracy in all we say and do

• Confident – Trust in our ability to be successful and make good decisions

Competencies

• Customer Focus: Dedicated to meeting the expectations and requirements of customers, ensuring high levels of satisfaction and fostering strong relationships

• Negotiating: Skilled at negotiating with clients to secure favorable outcomes, understanding customer needs, and aligning them with company goals

• Drive for Results: Demonstrates a strong commitment to achieving business targets and consistently pushes for excellence in performance

• Time Management: Effectively manages time by prioritizing tasks, meeting deadlines, and balancing multiple responsibilities efficiently

• Interpersonal Savvy: Relates well to all kinds of people, building constructive and effective relationships, and is adept at navigating through complex interactions

• Planning & Organization: Integrates changes smoothly. Plans for additional resources. Prioritizes and plans work activities. Sets goals and objectives. Uses time efficiently. Works in an organized manner

Qualifications

• Knowledge of the industry preferred

• Proven track record in achieving sales goals and executing market programs that support corporate initiatives

• Strong PC application skills in Microsoft Office Suite

• Ability to manage multiple projects effectively and professionally

• Excellent communication skills and the ability to interact across teams in a fast-paced environment