Sales Representative

Territory Management

• Manage an assigned territory by keeping abreast of business conditions, recognizing new opportunities within each account, and keeping the necessary account records.
• Develop the trust and confidence of the retailer as a merchandising consultant.
• Compile lists of prospective customers for use as sales leads, based on information from newspapers, business directories, and other sources.
• Travel throughout assigned territory to call on regular and prospective customers to solicit orders or talk with customers on sales floor and by phone.
• Prepare for each sales call by establishing a customer history, credit information, suggestively selling, trouble shooting, knowledge of the company’s abilities, etc.
• Prepare timely and accurate reporting to sales management on a variety of sales distribution and promotion issues.

Selling

• Maximize sales results through effectively pre-planning and executing daily, weekly, and monthly objectives and developing sound knowledge of the products and a working knowledge of competitive products.
• Make persuasive presentations, answer questions, overcome objections, and present proof of proposals.
• Display or demonstrate product, using samples or catalog, and emphasize salable features.
• Quote prices and solicit orders with the assistance of a current price book.
• Write orders, design displays, and organize on-site promotions.

Merchandising

• Understand in-store merchandising principles and effectively apply these principles in assigned retail accounts.
• Influence each retail account to use shelf management, cold box, and floor display guidelines to maximize sales opportunities.
• Use point-of-sale materials to increase merchandising success.

Servicing

• The Sales Representative is responsible for knowing which products each account sells and for keeping all products properly rotated, dusted, rebated, cleaned, and stocked at appropriate levels.
• Adhere to company’s professional dress and appearance policy at all times, projecting a positive image of the company and our product line.
• Perform job duties in a safe manner; considerate to themselves and to others.

Job Requirements

• A high school diploma or General Education Degree (GED) preferred; one to two years related experience or training; or equivalent combination of education and experience.
• Must be 21 years of age.
• Must have valid driver’s license, good driving record, proof of auto insurance (SR-22 is not acceptable), and own means of reliable transportation.
• Prior beverage sales and/or merchandising experience, knowledge of the local market, customer service skills, and experience in the distribution industry are preferred.
• Excellent communication skills, both written and verbal.
• Must be self-motivated, a self-starter, and able to work with very little direct supervision.
• Highly organized, with a strong ability to work quickly and accurately while handling competing priorities.

Physical Demands

• Frequently lift and/or move 10-40 pounds and occasionally moving/pushing or pulling of up to 250 pounds (loaded hand cart or pallet).
• Regularly stand, walk, lift product floor to waist, shoulder to overhead, use hands to finger, handle, or feel objects tools or controls; reach with hands and arms; and talk or hear.
• Occasionally required to sit, climb, or balance, stoop, kneel, or crouch.