Sales Representative

Reports to the Sales Manager.

Qualifications

• High school diploma or the equivalent.
• Valid Driver’s License and Sales License.
• Ability to read and comprehend instructions and information.
• Professional personal appearance.
• Excellent communication skills.
• Ability to meet company’s production and quality standards.

Physical Requirements

• Spend time outdoors in the weather and elements.
• Spend time indoors in air-conditioned areas.
• Sitting, standing, and walking on a regular basis.
• Bending, twisting, stooping, kneeling, squatting, and reaching overhead infrequently.
• Lifting 25 lbs to 50 lbs infrequently.
• Climbing stairs.
• Repetitive hand/finger movement on a regular basis.
• Grasping/grabbing with hands, pushing, and pulling infrequently.

Responsibilities

• Devote yourself to ensuring customer satisfaction.
• Determine management, production, and quality requirements by asking questions and listening.
• Attend company meetings as required.
• Maintain a follow-up system that encourages follow-through with assigned projects.
• Establish personal performance goals consistent with company standards and devise strategies to meet them.
• Review and analyze daily, weekly, monthly, and yearly actions to improve time utilization and planning.
• Understand business terminology and stay updated on product and service technology changes.
• Know and comply with federal, state, and local requirements governing the company’s business.
• Follow lawful directions from supervisors and work rules/procedures.
• Participate in performance management.
• Interact positively with others to uphold employee morale.
• Uphold the company’s non-disclosure and confidentiality policies.
• Work evenings, weekends, and holidays as required.

Job-Specific Responsibilities

• Sell vehicles at dealership gross profit, volume, and customer satisfaction standards.
• Coordinate with the sales manager to set and meet new and used sales quotas.
• Meet profit margin goals for vehicle sales.
• Greet customers promptly and maintain a polite, friendly demeanor.
• Follow the outlined sales process consistently.
• Utilize floor time effectively to meet customer needs and solicit sales.
• Determine customer vehicle needs by asking questions and listening.
• Demonstrate and test drive vehicles.
• Verify customer qualifications for wants, needs, and purchasing ability.
• Maintain current knowledge of new products, features, accessories, and their benefits.
• Maintain an owner follow-up system to encourage repeat and referral business.
• Understand automobile business terminology and stay updated on product technology changes.
• Perform pre-delivery inspection and road test before customer delivery.
• Deliver vehicles to customers, ensuring they understand operating features, warranty, and paperwork to foster loyalty.
• Explain equity, values, and depreciation to customers.
• Conduct telephone transactions courteously and promptly.
• Use a consistent quotation process for purchases, trade-ins, and sales.
• Move and arrange display vehicles on the showroom floor and lot as directed.
• Handle customer complaints with empathy and a pleasant attitude to uphold excellent service and satisfaction.
• Know and comply with federal, state, and local laws governing retail auto sales.
• Attend pertinent training and sales meetings to stay current with department concerns and techniques.