Sales Representative

About the role

The Sales Representative is responsible for selling company products and services within an assigned territory by developing leads, acquiring new customers, and strengthening relationships with existing accounts. This role requires a strong understanding of the company’s offerings and the ability to communicate their value effectively to customers.

Responsibilities

• Identify and research prospective customers by leveraging diverse market‑intelligence sources (e.g., newspapers, business directories, industry publications, trade shows, online platforms) to build a strong pipeline of qualified sales opportunities.
• Engage regularly with customers across the assigned territory to strengthen relationships, understand needs, and grow the business.
• Conduct product demonstrations to highlight key features and support the sales process.
• Issue pricing, credit terms, and sales contracts; assist with credit applications and past‑due account collections.
• Provide customers with accurate delivery estimates or service completion timelines based on production schedules and resource availability.
• Develop relationships with purchasing and other key decision makers to support account growth and retention.
• Deliver product‑specific instruction and coordinate customer onboarding and training to ensure effective use of products and services.
• Investigate and resolve delivery or service issues to maintain customer satisfaction.
• Consistently meet or exceed assigned sales quotas through effective territory and account management.
• Promote and sell the Merchandising System and related products, demonstrating features and value to customers.
• Represent the company at state and regional trade shows to generate leads and strengthen customer relationships.
• Prepare accurate reports on sales activities, business transactions, and expense submissions.
• Enter and maintain customer and sales data in the CRM or relevant systems to ensure data accuracy and visibility.
• Perform additional duties as assigned.