Sales Representative

Reports to: Area Sales Manager

Position Objective

The Salesperson is responsible for improving the sales of company products in each assigned account.

Physical Tasks

• Keep shelves and vendors clean.
• Place product on hand truck or dolly (approximately 20 to 50 lbs per case).
• Push/pull hand truck to machine or shelves and load appropriate company products. Volume will vary per account and will range from 1 case to over 1000 at any given time.
• Climb in and out of vehicle and use proper lifting techniques.

Responsibilities

• Conduct a complete sales call on all assigned accounts on the proper day and in the established sequence.
• Sell and merchandise all beer and non-alcoholic products in accordance with the standards of GDH.
• Work with all retailers to equalize order quantities between their scheduled deliveries.
• Ensure all paper and permanent Point of Sale is used in the proper manner and quantity.
• Use sales history data in each account as a selling tool to prevent out of stocks and call-ins.
• Review all products on every sales call to prevent out of stocks.
• Request one additional placement, ad, display, sign, static, price reduction, etc., on each sales call.
• Keep marketing plan and all tracking charts updated daily.
• Actively participate in all incentive programs.
• Call back on accounts when necessary to assist or complete the merchandising of delivered product.
• Prepare P.O.S. materials for the Delivery Driver/Merchandiser to properly service accounts on the next business day.
• Maintain a positive working relationship with owners, managers, and employees of assigned accounts.
• Avoid retailer contacts during their busy times when possible.
• Be aware of all competitive activity and opportunities to increase sales in assigned accounts.
• Check and note pricing on all competitive products to ensure parity.
• Pursue new placements and lower PTC’s on special promotions or new everyday lower prices.
• Request competitors’ shelf space for new placements or expanding existing placements.
• Work with assigned accounts to improve shelf position within coolers, warm shelves, and floor displays.
• Advise and train retailers and their employees in proper methods of selling, merchandising, and pricing.
• Demonstrate a sincere interest in the business success of each assigned account.
• Maintain open and clear communications with GDH employees and account owners, managers, and employees.
• Report new competitive activity and price information to your Manager immediately.
• Share beneficial information with other employees at weekly sales meetings.
• Have orders available for downloading at assigned times.
• Communicate tasks to Delivery Driver(s) regarding displays, placements, POS, and other duties.
• Ensure proper stock rotation in all assigned accounts.
• Return close-dated product to the warehouse for re-delivery to another account that can sell it prior to expiration.
• Be aware of code dates and swap out-of-date product.
• Ensure all packages are sellable; swap or re-pack damaged product.
• Keep your vehicle clean and orderly.
• Service and repair your vehicle regularly to minimize breakdowns.
• Dress and maintain personal appearance in a professional manner according to company policy.
• Properly operate, protect from damage, and return all issued equipment (e.g., radios, hand trucks, vehicles).
• Conduct all activities within company policies and local, state, and federal liquor control regulations.
• Report traffic violations, accidents, and injuries to your Manager immediately.
• Perform all work activities in accordance with safe work practices, policies, and procedures.
• Ensure monthly sales features secured by the chain department are executed, including selling required case deals, building authorized displays, and maintaining monthly promo pricing on displays and shelf strips.
• Perform all other duties as assigned.