Sales Representative

Reports to: Area Sales Manager

About the role

The Salesperson is responsible for improving the sales of company products in each assigned account.

Physical Tasks

• Keep shelves and vendors clean.
• Place product on hand truck or dolly (approximately 20 to 50 lbs per case).
• Push/pull hand truck to machine or shelves and load appropriate company products. Volume will vary per account and will range from 1 case to over 1000 at any given time.
• Climb in and out of vehicle and use proper lifting techniques.

Responsibilities

• Conduct a complete sales call on all assigned accounts on the proper day and in the established sequence.
• Sell and merchandise all beer and non-alcoholic products in accordance with the standards of GDH.
• Work with all retailers to equalize order quantities between their scheduled deliveries.
• Ensure all paper and permanent Point of Sale is used in the proper manner and quantity.
• Use sales history data in each account as a selling tool. Ensure that all products are reviewed on every sales call to prevent out-of-stocks and call-ins.
• Request one additional placement, ad, display, sign, static, price reduction, etc. on each sales call.
• Keep marketing plan and all tracking charts updated daily.
• Actively participate in all incentive programs.
• When necessary, call back on accounts to assist or complete the merchandising of delivered product.
• Prepare for the Delivery Driver/Merchandiser the P.O.S. materials they will need to properly service your accounts on the next business day.
• Maintain a positive working relationship with the owners, managers, and employees of your assigned accounts.
• When possible, avoid retailer contacts during their busy times.
• Be aware of all competitive activity and opportunities to increase sales in your assigned accounts.
• Check and note pricing on all competitive products to ensure parity.
• Pursue new placements and lower PTC’s on all special promotions or new everyday lower prices on the products you sell and merchandise.
• Request competitors’ shelf space for new placements or for expanding your existing placements.
• Work with your assigned account to improve your shelf position within their cooler, warm shelf, and the placement of floor displays.
• Advise and train the retailers and their employees in the proper methods of selling, merchandising, and pricing of the products you supply to them.
• Demonstrate a sincere interest in the business success of each account that is assigned to you.
• Maintain open and clear communications with the owners, managers, and other employees of GDH.
• Maintain open and clear communications with the owners, managers, and other employees of all your accounts.
• Report to your Manager all new competitive activity in your accounts.
• Forward to your Manager immediately all competitive price information.
• At weekly sales meeting, share information with the other employees that will benefit the company.
• Have your orders available for downloading at the assigned times.
• Communicate to the Delivery Driver(s) the tasks they need to perform regarding displays, placements, POS, and other duties.
• Ensure proper stock rotation is in effect in all your assigned accounts.
• When necessary, have close-dated product returned to the warehouse for re-delivery to another account that can sell it prior to going out-of-date.
• Always be aware of code dates and have product that is out-of-date swapped.
• Ensure that all packages are sellable and have damaged product swapped or re-packed.
• Keep your vehicle clean and orderly.
• Ensure your vehicle is serviced at regular intervals and repaired when necessary to minimize breakdowns.
• Dress and maintain your personal appearance in a professional manner and according to company policy.
• Properly operate, protect from damage, and return all equipment that has been issued to you (i.e. radios, hand trucks, vehicles, etc.).
• Conduct all your activities within the guidelines of all company policies and procedures.
• Report immediately to your Manager of any traffic violations, on or off duty, that may affect your insurability.
• Conduct all of your activities in accordance with local, state, and federal liquor control regulations.
• Report all accidents and injuries immediately to your Manager.
• Perform all work activities in accordance with safe work practices, policies, and procedures.
• Ensure monthly sales features secured by the chain department are executed, including selling required case deals, building authorized displays, and maintaining monthly promo pricing on displays and shelf strips.
• All other duties as assigned.