Sales Representative

About the Company

Forney Industries is one of America’s longest operating family-owned welding and metal working product companies, celebrating 93 years in business. The company introduced the first publicly available arc welder in the 1940s and now offers more than 5,000 products for the automotive, hardware, farm and ranch, and do-it-yourself markets. Headquartered in Fort Collins, Colorado, Forney distributes products to all 50 states and is committed to providing the highest standard products and customer service.

About the Role

The Level 2 Sales Representative will execute the Forney Sales plan and initiatives in assigned accounts, servicing existing accounts, developing new accounts, and meeting budgeted revenue and call coverage goals.

Responsibilities

• Execute dealer call coverage as required by territory (60–80 accounts).
• Achieve set revenue and defined territory call cycle goals.
• Follow sales visit protocols by demonstrating Forney's Point of Difference.
• Communicate daily sales activities via timely submission of call reports.
• Promote new items and specials to assigned accounts.
• Meet revenue goals and new account quotas.
• Understand key account strategies, objectives, and business methodology.
• Execute initiatives to grow existing dealer business within territory.
• Provide product/sales training to key personnel at key accounts.
• Submit travel expense reports on a bi-weekly basis.
• Perform all other duties as assigned or required.
• Must reside in the assigned territory.

Requirements

• Associate degree or equivalent industry experience.
• 1 to 3 years of outside sales experience; direct-to-dealer preferred.
• Proven track record of success with progressive levels of responsibility.
• Strong organizational and communication skills (written and verbal).
• Working knowledge of Microsoft Word, Excel, and Outlook.
• Ability to communicate across multiple departments to achieve company results.

Work Environment

• Overnight travel required (50%).
• Must possess a valid driver’s license and a clean driving record that meets Forney guidelines.
• Company car provided.
• Must be able to sit/drive for several hours at a time.
• Physically able to lift up to 50 lbs on a regular basis.

Key Performance Indicators

• Revenue
• Expense management
• Account obtainment
• Account penetration

Benefits

• 401K and Profit Sharing
• Medical, Dental, Vision, Life, and Pet insurance
• Flex spending accounts and other optional plans