Sales Representative
or drop it." So we can include a short p for Application Period maybe. We need to preserve all substantive information. Let's extract content: Description: Forney Industries is one of America’s longest operating family-owned welding and metal working product companies. Forney is celebrating 93 years in business, and introduced the first publicly available arc welder in the 1940’s. With such a longstanding history, it’s safe to say that Forney Industries has been there for welders and metal workers since the beginning of the trade. Headquarters in Fort Collins, Colorado, the company now offers more than 5,000 products for the automotive, hardware, farm and ranch, and do it yourself markets. Distributing products to all 50 states, Forney has an extensive customer network and is committed to providing the highest standard products and customer service possible. Application Period Open date: 09/21/2026 Close date: 10/09/2026 What We Offer employee benefits including 401K and Profit Sharing. Medical, Dental, Vision, Life, and Pet insurance. Flex spending accounts as well as other optional plans. Summary The Level 2 Sales Representative will have responsibility for executing the Forney Sales plan and Initiatives in specific assigned accounts. This position will service existing accounts following the Forney Sales protocol, develop new accounts, execute brand strategies and be responsible for meeting budgeted revenue and call coverage goals. Requirements Essential Duties and Responsibilities: Executes dealer call coverage as required by territory. 60 – 80 accounts Achieves set revenue and defined territory call cycle. Follows sales visit protocols by demonstrating Forney's Point of Difference. Communicates daily sales activities via timely submission of call reports. Promotes new items and specials to assigned accounts. Meet revenue goals and new account quotas. Detailed understanding of key account strategies, objectives, and business methodology. Executes initiatives to grow existing dealer business within territory. Provides product/sales training to key personnel at key accounts. Submits travel expense reports on a bi-weekly basis. Perform all other duties as assigned or required. Must reside in territory. Qualification Requirements To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skills, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Education And/or Experience Associate degree; or equivalent industry experience. 1 to 3 years outside sales experience. Direct to dealer preferred. Proven track record of success. Proven track record of success showing progressive levels of responsibility Language & Skill Requirements Strong organizational skills. Working knowledge of Microsoft Word, Excel, and Outlook. Strong communication skills both written and verbal. Ability to communicate across multiple departments within the company to achieve desired company results. General work environment Overnight travel required – 50% Must possess a valid driver’s license and a clean driving record that meets Forney guidelines. Company Car Must be able to sit/drive for several hours at a time. Physically able to lift up to 50lbs on a regular basis. Key Performance Indicators Revenue Expense management Account obtainment Account penetration We need sections: About the role (maybe description of company and role summary), Responsibilities (list of duties), Requirements (maybe education/experience?), Qualifications (maybe language/skill?), Skills (maybe language & skill?), Benefits (What We Offer), Pay (none given), Schedule (none given). Since Pay and Schedule not present, we should not include those sections. We need to decide which headings to use: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits. We must not repeat job title as heading. Use
for each section heading.
We need to use - for any list of duties/requirements/benefits. Use
for prose.
We need to preserve all substantive information; do not invent or summarize away detail. So we need to include all details.
Let's structure:
About the role
Forney Industries is one of America’s longest operating family-owned welding and metal working product companies. Forney is celebrating 93 years in business, and introduced the first publicly available arc welder in the 1940’s. With such a longstanding history, it’s safe to say that Forney Industries has been there for welders and metal workers since the beginning of the trade. Headquarters in Fort Collins, Colorado, the company now offers more than 5,000 products for the automotive, hardware, farm and ranch, and do it yourself markets. Distributing products to all 50 states, Forney has an extensive customer network and is committed to providing the highest standard products and customer service possible.
Application Period: Open date: 09/21/2026 Close date: 10/09/2026
The Level 2 Sales Representative will have responsibility for executing the Forney Sales plan and Initiatives in specific assigned accounts. This position will service existing accounts following the Forney Sales protocol, develop new accounts, execute brand strategies and be responsible for meeting budgeted revenue and call coverage goals.
But we might want to keep summary separate? Could be part of About the role.
Next Responsibilities
- Executes dealer call coverage as required by territory. 60 – 80 accounts
- Achieves set revenue and defined territory call cycle.
- Follows sales visit protocols by demonstrating Forney's Point of Difference.
- Communicates daily sales activities via timely submission of call reports.
- Promotes new items and specials to assigned accounts.
- Meets revenue goals and new account quotas.
- Detailed understanding of key account strategies, objectives, and business methodology.
- Executes initiatives to grow existing dealer business within territory.
- Provides product/sales training to key personnel at key accounts.
- Submits travel expense reports on a bi-weekly basis.
- Perform all other duties as assigned or required.
- Must reside in territory.
Next Requirements
maybe for Education/Experience? The posting has "Qualification Requirements" then "Education And/or Experience". Could treat "Requirements" as education/experience, and "Qualifications" as language/skill? But we have separate headings for Requirements, Qualifications, Skills. Let's map:
- Requirements: Education And/or Experience (Associate degree; or equivalent industry experience. 1 to 3 years outside sales experience. Direct to dealer preferred. Proven track record of success. Proven track record of success showing progressive levels of responsibility)
- Qualifications: Language & Skill Requirements (Strong organizational skills. Working knowledge of Microsoft Word, Excel, and Outlook. Strong communication skills both written and verbal. Ability to communicate across multiple departments within the company to achieve desired company results.)
- Skills: General work environment (Overnight travel required – 50% Must possess a valid driver’s license and a clean driving record that meets Forney guidelines. Company Car Must be able to sit/drive for several hours at a time. Physically able to lift up to 50lbs on a regular basis.)
But also there is "Key Performance Indicators" maybe could be under Requirements? But not a heading we have. Could include as a separate section? Not in list. Probably we can include as part of Responsibilities or Requirements? It's not a duty but performance metrics. Could be placed under Requirements as a list? Might be better to include as a separate section "Key Performance Indicators" but not in allowed headings list. The instruction says use headings for those specific ones; we can add others if needed? It says "Use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." The e.g. suggests those are examples, not exclusive. But they say "Prefer a few substantive sections over many thin ones." So we could combine KPIs into Responsibilities or Requirements. Probably better to add a short paragraph under Requirements.
Also "What We Offer" benefits: we need Benefits section.
Thus:
Benefits
- 401K and Profit Sharing
- Medical, Dental, Vision, Life, and Pet insurance
- Flex spending accounts
- Other optional plans
We should not include Pay or Schedule.
Now ensure we preserve all substantive information: we included company description, application period, summary, responsibilities, education/experience, language/skill, work environment, benefits. Did we miss anything? The "Must reside in territory" is in responsibilities list. Good.
We also have "Company Car" mentioned under General work environment; we included that as part of work environment bullet.
We have "Overnight travel required – 50%" included.
We have "Key Performance Indicators Revenue Expense management Account obtainment Account penetration" - we haven't included that. Should we include? It's substantive. Could add as a list under Responsibilities or a separate section "Key Performance Indicators". Since not in example headings, but we can add a heading if we want. The instruction: "Use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." It doesn't forbid other headings, but says prefer few substantive sections. Could add a short paragraph under Responsibilities: "Key Performance Indicators: Revenue, Expense management, Account obtainment, Account penetration." That preserves detail.
Let's add a
under Responsibilities after the list: "
Key Performance Indicators: Revenue, Expense management, Account obtainment, Account penetration.
" That keeps it.
Now check for any duplicated lines: we have "Proven track record of success" appears twice in education/experience; we should keep both as they appear? The posting repeats it; we should preserve all substantive information, not remove duplicates unless they are boilerplate. It's not boilerplate; it's repeated emphasis. We'll keep both.
Now ensure we didn't include any cookie/navigation/legal/EEO etc. None.
Now output only HTML fragment.
Let's craft final HTML:
About the role
Forney Industries is one of America’s longest operating family-owned welding and metal working product companies. Forney is celebrating 93 years in business, and introduced the first publicly available arc welder in the 1940’s. With such a longstanding history, it’s safe to say that Forney Industries has been there for welders and metal workers since the beginning of the trade. Headquarters in Fort Collins, Colorado, the company now offers more than 5,000 products for the automotive, hardware, farm and ranch, and do it yourself markets. Distributing products to all 50 states, Forney has an extensive customer network and is committed to providing the highest standard products and customer service possible.
Application Period: Open date: 09/21/2026 Close date: 10/09/2026
The Level 2 Sales Representative will have responsibility for executing the Forney Sales plan and Initiatives in specific assigned accounts. This position will service existing accounts following the Forney Sales protocol, develop new accounts, execute brand strategies and be responsible for meeting budgeted revenue and call coverage goals.
for prose. We need to preserve all substantive information; do not invent or summarize away detail. So we need to include all details. Let's structure:
About the role
Forney Industries is one of America’s longest operating family-owned welding and metal working product companies. Forney is celebrating 93 years in business, and introduced the first publicly available arc welder in the 1940’s. With such a longstanding history, it’s safe to say that Forney Industries has been there for welders and metal workers since the beginning of the trade. Headquarters in Fort Collins, Colorado, the company now offers more than 5,000 products for the automotive, hardware, farm and ranch, and do it yourself markets. Distributing products to all 50 states, Forney has an extensive customer network and is committed to providing the highest standard products and customer service possible.
Application Period: Open date: 09/21/2026 Close date: 10/09/2026
The Level 2 Sales Representative will have responsibility for executing the Forney Sales plan and Initiatives in specific assigned accounts. This position will service existing accounts following the Forney Sales protocol, develop new accounts, execute brand strategies and be responsible for meeting budgeted revenue and call coverage goals.
But we might want to keep summary separate? Could be part of About the role. NextResponsibilities
- Executes dealer call coverage as required by territory. 60 – 80 accounts
- Achieves set revenue and defined territory call cycle.
- Follows sales visit protocols by demonstrating Forney's Point of Difference.
- Communicates daily sales activities via timely submission of call reports.
- Promotes new items and specials to assigned accounts.
- Meets revenue goals and new account quotas.
- Detailed understanding of key account strategies, objectives, and business methodology.
- Executes initiatives to grow existing dealer business within territory.
- Provides product/sales training to key personnel at key accounts.
- Submits travel expense reports on a bi-weekly basis.
- Perform all other duties as assigned or required.
- Must reside in territory.
Requirements
maybe for Education/Experience? The posting has "Qualification Requirements" then "Education And/or Experience". Could treat "Requirements" as education/experience, and "Qualifications" as language/skill? But we have separate headings for Requirements, Qualifications, Skills. Let's map: - Requirements: Education And/or Experience (Associate degree; or equivalent industry experience. 1 to 3 years outside sales experience. Direct to dealer preferred. Proven track record of success. Proven track record of success showing progressive levels of responsibility) - Qualifications: Language & Skill Requirements (Strong organizational skills. Working knowledge of Microsoft Word, Excel, and Outlook. Strong communication skills both written and verbal. Ability to communicate across multiple departments within the company to achieve desired company results.) - Skills: General work environment (Overnight travel required – 50% Must possess a valid driver’s license and a clean driving record that meets Forney guidelines. Company Car Must be able to sit/drive for several hours at a time. Physically able to lift up to 50lbs on a regular basis.) But also there is "Key Performance Indicators" maybe could be under Requirements? But not a heading we have. Could include as a separate section? Not in list. Probably we can include as part of Responsibilities or Requirements? It's not a duty but performance metrics. Could be placed under Requirements as a list? Might be better to include as a separate section "Key Performance Indicators" but not in allowed headings list. The instruction says use headings for those specific ones; we can add others if needed? It says "Use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." The e.g. suggests those are examples, not exclusive. But they say "Prefer a few substantive sections over many thin ones." So we could combine KPIs into Responsibilities or Requirements. Probably better to add a short paragraph under Requirements.
Also "What We Offer" benefits: we need Benefits section.
Thus:
Benefits
- 401K and Profit Sharing
- Medical, Dental, Vision, Life, and Pet insurance
- Flex spending accounts
- Other optional plans
We should not include Pay or Schedule.
Now ensure we preserve all substantive information: we included company description, application period, summary, responsibilities, education/experience, language/skill, work environment, benefits. Did we miss anything? The "Must reside in territory" is in responsibilities list. Good.
We also have "Company Car" mentioned under General work environment; we included that as part of work environment bullet.
We have "Overnight travel required – 50%" included.
We have "Key Performance Indicators Revenue Expense management Account obtainment Account penetration" - we haven't included that. Should we include? It's substantive. Could add as a list under Responsibilities or a separate section "Key Performance Indicators". Since not in example headings, but we can add a heading if we want. The instruction: "Use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." It doesn't forbid other headings, but says prefer few substantive sections. Could add a short paragraph under Responsibilities: "Key Performance Indicators: Revenue, Expense management, Account obtainment, Account penetration." That preserves detail.
Let's add a
under Responsibilities after the list: "
Key Performance Indicators: Revenue, Expense management, Account obtainment, Account penetration.
" That keeps it. Now check for any duplicated lines: we have "Proven track record of success" appears twice in education/experience; we should keep both as they appear? The posting repeats it; we should preserve all substantive information, not remove duplicates unless they are boilerplate. It's not boilerplate; it's repeated emphasis. We'll keep both. Now ensure we didn't include any cookie/navigation/legal/EEO etc. None. Now output only HTML fragment. Let's craft final HTML:About the role
Forney Industries is one of America’s longest operating family-owned welding and metal working product companies. Forney is celebrating 93 years in business, and introduced the first publicly available arc welder in the 1940’s. With such a longstanding history, it’s safe to say that Forney Industries has been there for welders and metal workers since the beginning of the trade. Headquarters in Fort Collins, Colorado, the company now offers more than 5,000 products for the automotive, hardware, farm and ranch, and do it yourself markets. Distributing products to all 50 states, Forney has an extensive customer network and is committed to providing the highest standard products and customer service possible.
Application Period: Open date: 09/21/2026 Close date: 10/09/2026
The Level 2 Sales Representative will have responsibility for executing the Forney Sales plan and Initiatives in specific assigned accounts. This position will service existing accounts following the Forney Sales protocol, develop new accounts, execute brand strategies and be responsible for meeting budgeted revenue and call coverage goals.