Sales Operations Analyst

About the role

Tecovas was founded with the simple goal of making the world's best western boots, apparel and leather goods — and selling them at a fair price. We are a brand revolutionizing a category and welcoming first-time boot buyers and western enthusiasts alike. Tecovas is looking for a Sales Operations Analyst to help build a strong operational foundation for our rapidly growing Wholesale channel. Reporting directly to the Senior Manager, Wholesale Operations, you will focus on optimizing sales processes, ensuring data accuracy, and creating a seamless, radically hospitable experience for our wholesale partners. You'll own key aspects of the B2B platform experience, including catalog and pricing accuracy, seasonal readiness, and cross-functional projects that support the channel's continued growth. This role is based in Austin, TX; candidates must live in or be willing to relocate to Austin, TX.

Responsibilities

B2B Platform & Catalog Management

• Own ElasticSuite end-to-end, including onboarding, user support, and search and merchandising configuration.
• Build seasonal line setup, assortment documentation, and order forms ahead of market.
• Own B2B and SPS catalogs, including product content, imagery, and seasonal tagging.
• Manage line sheets, physical catalogs, and printed sales materials: production, proofing, vendor coordination, and on-time distribution for market.
• Publish weekly sell sheets for new items, special buys, and promotions, partnering with Marketing and Trade Marketing on partner-facing assets.

Pricing & Data Integrity

• Own pricing table accuracy by account tier and segment across every system.
• Own item and product data integrity, working with Merchandising to collect product, imagery, and price point inputs.
• Run a standing audit calendar with exception reporting, and fix issues at the source rather than downstream.

Wholesale Initiatives & Project Management

• Support key wholesale initiatives aimed at improving operational efficiency, scalability, and customer experience.
• Manage cross-functional projects across Wholesale Operations, Sales, Tech, Finance, and Planning: scope, timeline, owners, and follow-through.
• Participate in process mapping, testing, and implementation of new tools or procedures.
• Identify manual workflows and apply AI tools and automation to make them faster and more scalable.
• Document new processes and train stakeholders so solutions stick.

Requirements

• Bachelor's degree in Business, Operations, Information Systems, or a related field — or equivalent experience.
• 3+ years of experience in sales operations, wholesale or e-commerce operations, IDM, B2B platform administration, or project coordination.
• Proven project management skills: you run multiple workstreams to deadline, keep cross-functional partners aligned, and close the loop.
• Excellent time management and prioritization in a deadline-driven, seasonal environment.
• Hands-on fluency with AI tools and a track record of using them to automate, analyze, or accelerate work.
• Strong data fluency with a working understanding of database fundamentals, data integrity, and a keen attention to detail to ensure accuracy through regular audits and proactive issue resolution.
• Fast learner of new systems with experience implementing them; strong proficiency with Excel and NetSuite, NuOrder, and/or ElasticSuite is a plus.

Qualifications

• Highly organized and detail-oriented, with a passion for accuracy and the ability to manage multiple priorities in a fast-paced environment.
• Proactive problem-solver who takes ownership, identifies opportunities for improvement, and isn't afraid to challenge existing processes.
• Data-driven mindset; enjoy digging into the details to identify trends, solve problems, and make informed decisions.
• Quickly learn new systems and leverage technology, AI, and automation to streamline processes and work more efficiently.
• Thrive in a collaborative environment, building strong relationships across teams and keeping the customer experience at the center of everything you do.

Benefits

• Insurance plans that pay 79–90% of your health premium coverage and 100% of your dental & vision insurance coverage for your family/dependents.
• 401(k) match.
• Paid Parental Leave.
• Flexible PTO policy.
• Corporate wellness program.
• Competitive salary — $70,000–80,000/annum (commensurate with experience).
• Eligibility to participate in Corporate Bonus Program.
• Generous employee discounts.

About Us

Based in Austin, TX, Tecovas brings the spirit of the West to the modern consumer. Handcrafting the best Western footwear, workwear, apparel, and accessories, Tecovas has grown rapidly since its founding as the first digitally native Western brand in 2015, serving customers through www.Tecovas.com, Tecovas Stores from coast to coast, and select wholesale partners.