Sales Manager Senior Living

Responsibilities

• Participate in on-the-job training experiences for the Sales Manager role, learn new skills about senior living, and be able to demonstrate increasing proficiency and expertise with sales and marketing responsibilities within the Brookdale organization.
• Maintains and/or improves upon the occupancy level of the community in accordance with the marketing and business plans.
• Utilizes established sales processes, systems, and forms for sales to perform job duties, track information, compile data and reports, and achieve desired community occupancy goals.
• Manages the sales process by assisting prospective residents, their family members, and/or advisors in the decision-making process by understanding their needs and educating them about the community’s services and programs.
• Responds promptly to every telephone call, email, and Internet or in-person inquiry.
• Completes weekly follow-up calls, letters, and tours as defined by the community marketing plan.
• Captures and compiles data and reports to monitor conversion ratios regarding sales performance and business development calls to direct referral sources.
• Provides information and conducts presentations about community services and programs, market advantages, availability, and other relevant information to meet the needs of prospective referral sources and community groups.
• Represents the community and increases awareness through participation in outside events, professional groups, and community involvement in the local market.
• Uses relevant community knowledge and research to plan, coordinate, and implement monthly prospect and/or referral source activities and events as specified by management and the community marketing plan.
• Follows up and executes sales process with all leads from events.
• Aids in resident retention through new resident welcome events, resident referral programs, outside community visits to current hospitalized residents, and other programs as outlined in the marketing plan or by the Regional Sales & Marketing Manager.
• Partners with management to develop and execute marketing plans and achieve community occupancy goals.
• Researches and provides recommendations for content and delivery of brochures, flyers, press releases and other forms of media that promote community services.
• Monitors conversion ratios regarding sales performance and business development calls to direct referral sources and collects and analyzes data to prepare weekly and monthly reports.
• Provides frequent sales performance issue information to management.
• Maintains working knowledge of lead management systems and uses them to maximize sales effectiveness.
• Inputs all sales and marketing activities in a timely manner and according to systems standards.

Qualifications

• Bachelor’s Degree in Marketing, Business, or related field from an accredited college or university is preferred, or equivalent combination of experience and education is required.
• A minimum of two to five years sales experience, preferably in the retirement industry or medical or pharmaceutical sales, with a proven track record of generating and closing a high percentage of qualified leads is required.