Sales Manager – Embedded

About the role

This is a leadership position with a healthy balance of strategy, business development, customer engagement, and team management. As Senior Technical Sales Manager, you’ll be responsible for growing revenue, developing key customer relationships, identifying new market opportunities, and supporting a team of technical sales professionals. You’ll work closely with both customers and technology partners to ensure the business remains at the forefront of emerging embedded technologies. Rather than simply managing a sales team, you’ll be expected to lead from the front—helping shape strategy, opening doors to new opportunities, and supporting customers through complex technical sales cycles.

Responsibilities

• Leading and developing a specialist sales team within the embedded technology space
• Identifying new business opportunities and helping grow existing customer accounts
• Building strong relationships with OEMs, engineering teams, purchasing departments, and senior decision-makers
• Working on long-term design-win opportunities that create sustainable revenue growth
• Developing go-to-market strategies for key sectors and technologies
• Collaborating with supplier partners and internal technical teams to deliver the best customer outcomes
• Supporting major commercial discussions, negotiations, and strategic projects
• Monitoring sales performance, forecasts, and pipeline activity to ensure targets are achieved

Requirements

Keen to speak with individuals who have experience selling embedded or industrial technology solutions and who understand how to navigate technical sales environments. You might currently be working as a Sales Manager, Business Development Manager, Technical Sales Manager, or Commercial Leader within Embedded Computing, Industrial Electronics, Edge Computing, IoT, Display Solutions, or a related sector.

• Experience leading or mentoring a sales team
• A strong understanding of embedded computing technologies and solution-based selling
• A track record of delivering revenue growth and developing strategic customer relationships
• Confidence engaging with both technical and commercial stakeholders
• The ability to spot opportunities, build business plans, and execute them successfully
• A proactive, driven approach and a genuine interest in technology

Benefits

This is an opportunity to join the team at a time of continued investment and growth. You’ll have the freedom to influence strategy, work with innovative technologies, and play a key role in shaping the future of the Embedded Computing business.