Sales Lead Generation Specialist

About the role

This role is responsible for identifying, researching, qualifying, and maintaining prospective customer leads to support business development and sales objectives.

Responsibilities

• Research, identify, and qualify prospective customers through various lead generation channels.
• Conduct outreach activities to gather information, assess customer needs, and determine sales potential.
• Verify and validate lead data to ensure accuracy and relevance.
• Maintain and update customer and prospect information within CRM systems.
• Document customer interactions, feedback, and key business intelligence to support sales activities.
• Collaborate with sales and marketing teams to develop and maintain a pipeline of qualified opportunities.
• Auxiliary in executing lead generation campaigns and prospecting initiatives.
• Monitor lead activity and provide regular updates on lead status and conversion progress.
• Support trade shows, networking events, promotional activities, and other business development initiatives as assigned.

Requirements

• Bachelor's degree in Business, Marketing, Communications, or a related field; or equivalent combination of education and experience.
• 1 - 2 years of experience in lead generation, sales support, customer service, marketing, or a related field.
• Experience using CRM platforms such as Salesforce, HubSpot, Microsoft Dynamics, or similar systems, preferred.
• Exposure to business development, prospecting, or customer acquisition activities, preferred.

Qualifications

• Knowledge of lead generation and prospecting principles.
• Strong research, analytical, and information-gathering skills.
• Ability to communicate professionally via phone, email, and virtual platforms.
• Proficiency in CRM software and Microsoft Office applications.
• Strong organizational skills with attention to detail and data accuracy.
• Ability to manage multiple tasks and priorities in a fast-paced environment.
• Basic understanding of sales processes and customer acquisition strategies.

Skills

• Lead Generation
• Qualifying Prospects
• Customer Relationship Management (CRM)
• Information Gathering
• Communication and Outreach

Benefits

• Medical, Dental, and Vision Insurance
• 401k and Employer Match
• Paid Holidays and Vacation Time
• Quarterly & Annual Success Share Bonus Program
• Tuition Reimbursement Program
• Learning & Development Opportunities
• Employee Referral Program
• Employee Assistance Program

Pay

$52,200.00 - $69,000.00 per year

Schedule

The general schedule will be Monday - Friday, 8:00am - 5:00pm. Schedules may change based on business needs. May include holidays and alternate workdays or hours as needed.