Sales Executive - Southern California

About the role

The Sales Executive is responsible for achieving or exceeding sales objectives in their assigned territory by growing new business and expanding relationships within existing accounts. This is a field-based role that emphasizes time spent in schools and districts, building strong partnerships with educators and administrators, and driving consistent revenue growth.

Responsibilities

• Mastery of Learning Without Tears (LWT) curricula, programs, and products, both print and digital.
• Driving new business growth by identifying and cultivating prospective districts and schools.
• Expanding existing relationships through upselling, cross-selling, and multi-school/district penetration.
• Developing and executing a territory growth plan that includes school visits, presentations, regional events, conferences, and personalized outreach.
• Partnering with others across the organization to strengthen retention, support adoption, and drive expansion.
• Building and maintaining a balanced pipeline and being accountable to consistent activity and pipeline metrics.
• Identifying district and state-level trends to uncover opportunities and minimize risks.
• Providing feedback to marketing and product teams to align market needs with LWT solutions.
• Delivering engaging, professional presentations to educators and administrators, adapting messaging to audience needs.
• Actively participating in team meetings, training, and company events.

Requirements

• B.A. or B.S. in education or business-related field preferred.
• 4+ years of sales experience with demonstrated success selling curriculum, educational programs, or education technology solutions.
• Experience selling into K–12 public, private, or charter school systems.
• Proven track record of building new business, expanding existing accounts, and consistently meeting or exceeding quota.
• Strong presentation and public speaking skills; confident presenting to both small groups and large audiences.
• Ability to prospect effectively, build a robust pipeline, and move opportunities through the full sales cycle.
• Comfortable working independently in a field-based role with remote management.
• Proficient in CRM and technology tools to support sales effectiveness (experience with Salesforce preferred).
• Strong organizational and time management skills to balance multiple priorities.
• Self-starter with a passion for improving student outcomes and supporting educators.
• Ability to travel up to 80% of working time, with some evenings and weekends as needed.
• Ability to lift up to 40 lbs.

Qualifications

• Passion for education and a desire to make a difference in the lives of educators and children.
• Commitment to innovation, collaboration, and excellence.
• Inclusive culture where every team member feels a true sense of belonging and community.

Skills

• Expertise in Learning Without Tears (LWT) curricula, programs, and products.
• Effective communication and presentation skills.
• Ability to build and maintain strong relationships with educators and administrators.
• Strong organizational and time management skills.
• Ability to travel and work independently.

Benefits

• Mission-Driven Impact: Join a team passionate about making a difference and driving positive change.
• Growth and Development: Build your career in sales with training, coaching, and clear career progression.
• Work-Life Balance: Enjoy flexible work options, generous PTO, and wellness support.
• Inclusive Culture: We foster a diverse, collaborative, and supportive workplace.
• Competitive Benefits: Receive competitive pay, comprehensive benefits, and employee recognition.

Pay

Competitive pay based on experience and qualifications.

Schedule

Field-based role with flexibility to accommodate school schedules.

Application

To apply, please visit https://www.lwtears.com/join-our-team.

Equal Opportunity Employer

Learning Without Tears is an Equal Opportunity and Affirmative Action Employer.